Social psychology - ANS The scientific study of how people's thoughts, feelings, and
behaviors are influenced by other people
- The social context can be real, imagined, or implied by other means
- Focused on the general effect of different social forces on individuals
Sociocultural Perspectives - ANS Theoretical viewpoint that searches for the causes
of social behavior in influences from larger social groups on attitudes, feelings, and
behaviors
- Social norms: what's appropriate to wear at a wedding, dinner etiquette, etc.
- Independent vs Dependent societies
Evolutionary Perspective - ANS Theoretical viewpoint that searches for the causes
of social behavior in the physical and psychological predispositions that helped our
ancestors survive and reproduce
- Interpreting social behavior as a function of natural selection and adaptation
,o Behavioral genetics
o Neuroscience
Social Cognitive Perspective - ANS Theoretical viewpoint that focuses on the
mental processes involved in paying attention to, interpreting, and remembering
social experiences and social relevant events
o Heuristics
o Priming
o Selective attention
o Self-reference effect
Social Learning Perspective - ANS Theoretical viewpoint that focuses on past
learning experiences as determinants of a person's social behaviors
- we learn social behaviors and scripts through our personal learning experiences
o Rewards
o Reinforcement
o Punishment
Overarching Motives for Social Behavior - Establishing Social Ties - ANS The need
to belong - People are sensitive to rejection and go to great lengths to reconnect
with others if they feel excluded
, Example -Goal: Making New Friends (What can I do to make a person be my
friend?)
- Conscious: Smile, find common interests, tell funny story
- Non-Conscious: Behavioral Mimicry
Overarching Motives for Social Behavior - Understanding Oneself and Others - ANS
Understanding ourselves and our relationships with others helps us manage our
lives more effectively - Guides to how we relate to people and our social group
identity
- The looking-glass self - we determine/establish who we are by what others are
saying about us
- Gender Schemas
- Social Comparison
Overarching Motives for Social Behavior - Obtain and Maintain Status - ANS People
go to great lengths to present ourselves in a positive light and convince ourselves
that we have a reason to hold our heads up high
- In a recent study, 40% of children (10-12 years-old) rated fame as the most
important goal for their future (above achievement, community, etc.) (Uhls &
Greenfield, 2011).
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