Language Management in International Organisations (CIWB264IBC)
Institution
Radboud Universiteit Nijmegen (RU)
Book
Language in International Business
A summary of the necessary book chapters (Language in International Business - Piekkari, Welch, & Welch) combined with any additional information given during the lectures of the course "Language Management in International Organisations".
language management in international organisations
ibc
international business communication
denice e welch
lawrence s welch
the multilingual reality of global bus
Connected book
Book Title:
Author(s):
Edition:
ISBN:
Edition:
More summaries for
Language in International Business, The Multilingual Reality of Global Business Expansion (Chapter 1, 3, 4, 5 & 9)
All for this textbook (1)
Written for
Radboud Universiteit Nijmegen (RU)
International Business Communication
Language Management in International Organisations (CIWB264IBC)
All documents for this subject (6)
2
reviews
By: wolffada • 2 year ago
By: debscmb • 4 year ago
Seller
Follow
lu-isa
Reviews received
Content preview
Chapter 1
Layers of Language
Company jargon // acronyms and terms
specific to the company. This evolves over
1. Everyday time.
3. Technical/
written and 2. Company Professional
spoken jargon Technical/professional language // a coded
language
language language common within and between
groups, which can be used to include or
exclude others.
They are all interconnected
Embeddedness-in-culture: language is separated from culture
English as a lingua franca
Over 85% of international organisations use English – but the majority of its speakers are
non-natives!
English fluency gives the possibility to participate in the global conversation, but also
functions as a contrast or transit language.
Language and Expansion Patterns
Language comfort zone
expanding to a market that uses the same language (reduces psychic distance and
makes for easier/cheaper information collection and processing, network building,
negotiating, and promotional activities)
BUT: language similarity ≠ market similarity
The Empire Language Path
Colonial heritage brings together language, history, and economic + business ties.
(French in Africa, Spanish in South America, English in India)
Paradox of language distance:
empires differ in size and other markets might be more attractive
following an empire path can give false confidence.
Diaspora Language Path
group of people with the same heritage that have immigrated all over the world
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lu-isa. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.26. You're not tied to anything after your purchase.
