CFCM Final Exam 2024/2025 Questions
with Complete Solution
CFCM Final Exam 2024/2025 Questions
with Complete Solution
A cash fund of fixed amount established by an advance of funds, for disbursement in
cash for relatively small amounts is called what? - Answer Imprest fund
A co...
BUS203: Principles of Marketing - Final
Credit Exam 2024/2025 Questions with
Complete Solution
, BUS203: Principles of Marketing - Final
Credit Exam 2024/2025 Questions with
Complete Solution
A computer store sells a variety of name brand computers. To distinguish themselves
from other similar stores, the owners are
offering classes to teach customers how to use specialty software for a set price. This is
an example of which component of an
offering?
a. Service
b. Product use
c. On-site customer relations
d. Walk-in service departments - Answer ✓✓Service
A department store chain launches a series of commercials that rely on nostalgia and
memories of carefree childhood moments. What
factor has this company considered most in developing this series of promotional
media?
a. Age
b. Emotion
c. Nostalgia receptors
d. Consumer behavior - Answer ✓✓Consumer behavior
A number of different items may comprise a company's offering. For instance, a local
boutique might specialize in selling trendy
clothing. This is an example of which component of an offering?
a. The USP
b. The product
c. The business plan
d. The value proposition - Answer ✓✓The product
Denny and Pat launch a new food truck specializing in hot sandwiches. To increase
their initial sales, they are running a sandwich meal
special that will result in a lower profit margin than if they charge full price for the items
in the meal. What is this strategy known as?
a. Price lining
b. Price bundling
c. Price skimming
d. Penetration pricing - Answer ✓✓Penetration pricing
Denny and Pat operate a fine dining restaurant in a small town. Over the years, a
number of other restaurants have opened in town.
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