COM3701 Assignment 1 Full Solutions Semester 2 2024 - DUE 14 August 2024
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Course
Marketing Communication (COM3701)
Institution
University Of South Africa
Book
Integrated Marketing Communication
COM3701 Assignment 1 (COMPLETE QUESTIONS & ANSWERS) Semester 2 2024 - DUE 14 August 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)...........
The assignments
The assignments
SEMESTER 1
ASSI...
COM3701
ASSIGNMENT 1 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 14 AUGUST 2024
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Dear Student
ASSIGNMENT 1 DETAIL
Please consult your CMNALLE301 tutorial letter to ensure that you construct the assignment
based on technical presentation style adopted by Unisa.
Ensure that your assignment has a declaration of own work, otherwise, no mark will be
awarded for you assignment if you do not attach it.
1.1 Assignment due dates
SEMESTER Due Dates
Assignment 01 14 August 2024
1.2 The assignments
The assignments
SEMESTER 1
ASSIGNMENT 01
DUE DATE: 14 AUG 2024
ANSWERS ALL QUESTIONS.
QUESTION 1
CuppaJoe is a ground coffee supplier and manufacturer that has a reputation for
ethically sourcing coffee from sustainable farms. You are the marketing manager
of CuppaJoe and you are expected to launch a marketing campaign for a new
range of ground coffees to the local market.
Refer to the above statement and answer the following questions:
1.1 In your own words, explain what marketing management is. (5)
1.2 Describe how you would develop a marketing plan for CuppaJoe’s new
ground coffee range. (15)
QUESTION 2
2
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