MHA 710 Exam 2 Questions and
Answers Graded A+
Question: What are the primary components of strategic planning in healthcare organizations?
Answer: The primary components of strategic planning include setting organizational goals,
conducting a SWOT analysis (assessing strengths, weaknesses...
and making informed investment decisions to support long-term organizational goals.
Question: How can healthcare organizations measure the effectiveness of their marketing
strategies?
Answer: ✔✔ Effectiveness can be measured through key performance indicators (KPIs) such as
patient acquisition rates, patient retention rates, return on investment (ROI) for marketing
campaigns, patient satisfaction scores, and brand recognition.
Question: What strategies can healthcare administrators use to improve patient safety?
Answer: ✔✔ Strategies include implementing standardized procedures, promoting a culture of
safety, conducting regular safety audits, utilizing technology such as electronic health records
(EHRs) to reduce errors, and engaging in continuous staff training.
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