Test For GLobal Business Latest ExamTest For GLobal Business Latest ExamTest For GLobal Business Latest ExamTest For GLobal Business Latest ExamTest For GLobal Business Latest ExamTest For GLobal Business Latest ExamTest For GLobal Business Latest ExamTest For GLobal Business Latest ExamTest For GL...
Test For GLobal Business Latest Exam
________ is an arrangement in which a contractor supplies managerial know-how to operate a hotel,
hospital, airport, or other facility in exchange for compensation.
Leasing
Exporting
Build-operate-transfer
Management contract - ANSWER-Management contract
________ is the process of dividing the firm's total customer base into homogeneous clusters in a way
that allows management to formulate unique marketing strategies for each group.
Customer relationship management
Market diversification
Market segmentation
Brand management - ANSWER-Market segmentation
________ is used by some firms to gauge long-term sales potential without fully committing to a foreign
market.
Test marketing
End-user surveys
Market segmentation
Competitor assessment - ANSWER-Test marketing
,Test For GLobal Business Latest Exam
________ refers to a cross-border business alliance whereby partnering firms pool their resources and
share costs and risks to undertake a new business venture.
________ refers to the confusion and anxiety experienced by a person who lives in a foreign culture for
an extended period.
Culture pluralism
Culture shock
Enculturation
Segregation - ANSWER-
________ will internationalize via FDI because they require direct contact with customers.
Insurance firms
Accountants
Retailing firms
Construction firms - ANSWER-Retailing firms
, Test For GLobal Business Latest Exam
A ________ is the firm's integrated network of sourcing, production, and distribution, organized on a
worldwide scale and located in countries where competitive advantage can be maximized.
buying center
demand chain
global supply chain
decision making unit - ANSWER-global supply chain
A ________ strategy is characterized by substantial control over country operations by headquarters in
order to increase efficiency and integration.
global
multilocal
home replication
multidomestic - ANSWER-global
A car rental agency that was planning to internationalize its operations would most likely select a(n)
________.
intermediary
licensor
distributor
franchisor - ANSWER-franchisor
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