Nonprofit Communications Exam 1
The act of giving or leaving something by will - ANS-Bequest
"rather than educate donors about your work take them on a journey." - Richard Radcliffe -
ANS-"We don't have to explain very much to win someone's support for a cause..."
- personal connection
- passionate
- religious views
- tax deductions
- immediate relief
- they were asked
- public knowledge
- improves social status or postion
- motivated by emotions - ANS-Why do people give to nonprofit communications?
True - ANS-No communications models dominate usage over another. (T/F)
Communications staff and fundraising staff work together on an integrated team and jointly
decide on the communications workload. - ANS-Integrated Teams
Communications staff set the communications/marketing strategy and define their own workload
- ANS-Centralized Teams
Communications staff are tactical "internal agency" with its workload determined by other
departments that need work done. - ANS-Internal Agencies
Communications staff work directly for the CEO or executive director who determines the
workload
(Most scattered, not as strategic) - ANS-CEO-Lead Teams
TRUE - ANS-It's about donors and their relationship with your mission (T/F)
specific philosophy and model that places your donor at the center. - ANS-What is
Donor-Centric Communications?
An approach used to develop activities aimed at changing/maintaining people's behavior for the
benefit of individuals and society as a whole. - ANS-What is social marketing?
A good statement is simple, emotional and contains all three elements:
1. Who/Cause
, 2. Action
3. Result - ANS-What makes for a good mission statement?
texting to donate. - ANS-For an overwhelming majority of people surveyed, the Haiti campaign
was the first time they had ever used this kind of fundraising method...
TRUE. - ANS-Although the successful text to donate campaign in Haiti only lasted a few
months, the impact it had on mobile giving as a whole is still felt in the nonprofit realm today.
(T/F)
1. Share great stories with them
2. Keep communication open
3. Report all donor/funder interactions - ANS-How can nonprofit staff help fundraise? (3 ways)
Raising money. - ANS-"The main thing is to keep the main thing the main thing."
What is the main thing?
- You
- Instantly
- Because
- Join
- Free - ANS-What are "hard-working" words?
tner with the government, helping to carry out the delivery of public goods largely funded by the
government. - ANS-Complementary Organizations
ll a demand from the people for public goods left unsatisfied by the government. -
ANS-suplementary nonprofits
prod the government to make policy changes and to maintain accountability. These
organizations may also be called advocacy organizations, whose activities are based on policy
analysis, research and the channeling of information to the necessary bodies - ANS-adversarial
organizations
-impact on income
-impact on programs
-impact on advocacy - ANS-How are nonprofit communications measured?
The notion of a better world that might be achieved and the idea that originally sparked the
creation of the organization (the why) - ANS-Vision
the expression of what this organization will do (how and why of the vision will be achieved). are
more specific and descriptive of the actual work to be undertaken by a nonprofit. - ANS-Mission
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