Fundraising Midterm
Capacity (do they have capacity to give); Concern/Commitment (are they concerned about the
cause); Connection (do they have a connection to the org.) - ANS-Three C's
1. Give themselves
2. Represent org. in community
3. Identify prospects
4. Cultivate prospects
5. Introduce prospects
6. Go on a visit with staff
7. Make the ask
8. Say thanks
9. Write personal notes - ANS-9 things Boards should do in fundraising
50% - ANS-ROI on Events
90-95% - ANS-ROI on Major Gifts
80% - ANS-ROI on Foundational Giving
From bottom to top: Identify, Inform, Interest, Involve, Invest - ANS-The Pyramid of Giving (5 I's)
From bottom to top: Annual giving (Special events, membership, direct mail, annual campaigns),
Major Giving (Capital, endowment, individuals, corporations, foundations), and Planned giving
(bequests, planned giving) - ANS-The Pyramid of Giving
Determine orgs budget, data on previous years, establish fundraising goals - ANS-Step 1 of
Fundraising Plan
Determine # of gifts needed to achieve goal and determine a timeline - ANS-Step 2 of
Fundraising Plan
Review current sources of funding for strengths and areas that need improvements; assess
likelihood of continuing or increasing - ANS-Step 3 of Fundraising Plan
Evaluate other sources of funding (lapsed donors, special event sponsors, prospects) -
ANS-Step 4 of Fundraising Plan
Diversify methods use in fundraising (individuals, private foundations, corporate support, orgs,
gov't). - ANS-Step 5 of Fundraising Plan
, Identify potential donors (survey people, online research, other orgs donor lists); Determine who
can help reach out to new prospects. - ANS-Step 6 of Fundraising Plan
Develop strategies for major gift prospects (cultivate relationships, best person to make the ask,
ask level, timing of ask and follow-up); assign staff to take lead on major gift prospects. -
ANS-Step 7 of Fundraising Plan
Plan a 12-month calendar of donor communications - ANS-Step 8 of Fundraising Plan
Review org. materials and determine if new materials need to be printed - ANS-Step 9 of
Fundraising Plan
Develop or review policies for acknowledging gifts - ANS-Step 10 of Fundraising Plan
# of contacts; # of renewed donors; total dollars raised; attendance at special events; leadership
identifies; #of new donors - ANS-How to measure success for fundraising plan
Staff, board, budget, diversity of funding sources, tech support, gift-processing, prospect
research - ANS-Evaluation of Fundraising Plan
Focus on mission; focus on retaining current donors; incorporate story-telling; build
relationships; make appeals; diversity programming; evaluate ROI; heighten donor confidence;
exercise proper stewardship - ANS-Strategies for Successful Fundraising
Seeks funding on an annual basis from the same constituency, to be used for operating budget
support - ANS-Annual Campaigns
To collect data in an organized manner on individuals and organizations who might become
significant donors to a specific nonprofit - ANS-Prospect Research
Used as a planning instrument, tool for testing and measuring the availability of donor prospects
at various gift-giving levels, and to raise giving sights of potential donors. Flexible documents
that show the number of prospects and gifts needed at each giving level/category. - ANS-Gift
charts
Viral campaigns, bringing in younger donors; Crowd sourcing; smaller asks; measurement;
overhead funding; more vehicles of donations; increase on donor relationships; tapping internal
sources; venture philanthropy (get on board); broadening gifts; engagement as opposed to
passive; increased competition; less begging; regulations; professionalization of the fundraising
sector; wealth transfer (everybody dies and money has to go somewhere); continued decline in
corporate cash; values-based fundraising; lifetime giving - ANS-Future Trends in Fundraising
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