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ICEV THE SELLING PROCESS STUDY GUIDE WITH QUESTIONS AND 100% CORRECT ANSWERS { GRADED A+} $8.49   Add to cart
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ICEV THE SELLING PROCESS STUDY GUIDE WITH QUESTIONS AND 100% CORRECT ANSWERS { GRADED A+}
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ICEV THE SELLING PROCESS STUDY GUIDE WITH QUESTIONS AND 100% CORRECT ANSWERS { GRADED A+} Personal selling is set apart from other forms of promotion by which of the following? - Two-way communication between a customer and salesperson occurs NOT a form of personal selling - Advertising...

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  • August 14, 2024
  • 9
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • icev the selling process

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  • ICEV
All documents for this subject (208)

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ICEV THE SELLING PROCESS STUDY

GUIDE WITH QUESTIONS AND 100%

CORRECT ANSWERS { GRADED A+}




Personal selling is set apart from other forms of promotion by which of the


following? -✔✔ Two-way communication between a customer and salesperson

occurs


NOT a form of personal selling -✔✔ Advertising


What is a product's most basic feature -✔✔ The product's use


Product benefits are accurately defined by -✔✔ Advantages customers receive

from buying the product


Which type of motives influence most buying decisions? -✔✔ A combination of

rational and emotional motives


This style of decision making includes little or no prior

, research and thinking -✔✔ Routine decision making


Items perceived as having a high degree of risk would typically be purchased


using which style of decision making? -✔✔ Extensive decision making


Extensive decision making -✔✔ Products which a consumer has bought before,

but not on a regular


basis


An example of an item which would typically be


purchased using limited decision making? -✔✔ A vacation


Which style of decision making will consumers who develop brand loyalty use? -

✔✔ Routine decision making


It is easy for a customer to lose "faith" in a salesperson when which of the


following is apparent? -✔✔ The salesperson does not fully understand the product


NOT a suggested source of product information? -✔✔ Advertisements


Trade publications can help salespeople in which of the following ways? -✔✔

They are used to study industry trends and keep up-to-date

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