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Research Methodology II Articles Summary - Radboud University, IBC, Year 2 $3.23
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Research Methodology II Articles Summary - Radboud University, IBC, Year 2

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  • Course
  • Research Methodology II (LETCIWB265IBC)
  • Institution
  • Radboud Universiteit Nijmegen (RU)

These are summaries of the following KEY READINGS and APPLICATION READINGS of “Research Methodology II”: Lacy, S., Riffe, D., & Randle, Q. (1998). Sample size in multi-year content analyses of monthly consumer magazines. Journalism and Mass Communication Quarterly, 75, 408-417, Treadwell, D. (...

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Last document update: 5 year ago

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Document information

  • October 24, 2019
  • October 24, 2019
  • 7
  • 2018/2019
  • Summary

Subjects

  • research methodology ii
  • research methodology 2
  • radboud university
  • lu isa
  • ibc
  • international business communication

Written for

  • Radboud Universiteit Nijmegen (RU)
  • International Business Communication
  • Research Methodology II (LETCIWB265IBC)
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Research Methodology II
Waters & Jamal: Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates.
1) Literature review + Research question

Different models of public relations communication:

RQ: “To what extend are nonprofit
organisations following the models
of public relations on Twitter?”




2) What content will be analysed?: Units of data collection: Tweets by NPO’s

3) Create your corpus: Units of sampling: United States NPO’s using Twitter

4) What are you going to code?: Units of analysis: Models of public relations displayed
in tweets

5) How are you going to code this?

Public information: upcoming dates and deadlines, reports from in-/outside the
organisation
Press agentry: emoticons/words
Asymmetrical:polls, ask to become involved
Symmetrical: address specific others

6) Annotate the corpus

Two coders coded tweets from 1 month for five organisations
Total: 773 tweets

7) Count occurrences
Frequencies for all four models

8) Report results
Twitter was
primarily used to
convey one-way
message/shared
information instead of relationship building.

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