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C201 - Business Acumen Exam 2024/2025 Questions With Completed & Verified Solutions.
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C201 - Business Acumen Exam 2024/2025 Questions With Completed & Verified Solutions.
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C201 - Business AcumenWhich part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - ANS Evaluating results
What is the result of a company increasing the delegation of authority and the span of control? -
ANS Increased decision-making authority given to employees
Which two key elements does an effective organization include?
Choose 2 answers - ANS Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation? - ANS It
establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? - ANS Departmentalization
Which primary driver does management use for an organization's structure? - ANS
Achievement of company goals
Which step in the organizing process results in management grouping work activities into units
within the organization? - ANS Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sites.
Which type of competitive advantage is this company leveraging? - ANS Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- ANS Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - ANS When demand for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns? - ANS
Affinity programs
, Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? - ANS Personal selling
What three factors should be addressed in a successful marketing plan?
Choose 3 answers - ANS Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation?
Choose 3 answers - ANS Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers - ANS A group or committee often makes decisions.
Purchasers often invite selected providers to bid on a purchase.
Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty product?
Choose 3 answers - ANS Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more than
personal selling?
Choose 2 answers - ANS Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.
In which three product life cycle extension strategies did this company engage?
Choose 3 answers - ANS Adding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity?
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