International Marketing Test Questions
with Correct Answers
1. The utilization and adaptation of the best marketing practices for the purposes of
conducting commerce in other countries is:
A) International marketing
B) International commerce
C) International business
D) International management
E) International economics - Answer-A
2. International marketing does not include conducting commerce with:
A) Customers
B) Clients
C) The overall global community
D) Partners
E) Customers in the home country - Answer-E
3. Organizations that conduct business activities in at least one other country that differs
from the home country are:
A) Born-global corporations
B) Multinational corporations
C) Nationalized corporations
D) Domestic corporations
E) Rational corporations - Answer-B
4. The Coca-Cola Company is a:
A) Multinational corporation
B) Born-global corporation
C) Geocentric corporation
D) Rational corporation
E) Domestic corporation - Answer-B
5. Businesses that operate in two or more different countries from inception are:
A) Multinational start-ups
B) International organizations
C) Born-global firms
D) Global enterprises
E) Born-international firms - Answer-C
6. Which of the following identifies the country that houses a company's headquarters
the ________ country:
A) Home
, B) Host
C) Targeted
D) Segmented
E) Valued - Answer-A
7. Which of the following identifies the country within which a firm has ongoing
international marketing efforts:
A) Home
B) Host
C) Targeted
D) Segmented
E) Valued - Answer-B
8. Which of the following is not an orientation that describes international marketing
approaches?
A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Globalcentric
E) Geocentric - Answer-D
9. When management determines that employees from the home country are best able
to drive international marketing activities, they follow which approach?
A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Geocentric
E) Globalcentric - Answer-A
10. A CEO who thinks that her country does things best will likely choose which type of
company orientation toward international marketing?
A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Geocentric
E) Globalcentric - Answer-A
11. Which of the following is a major disadvantage of an ethnographic orientation
applied to international marketing?
A) Management loses control over the firm
B) Core competencies are slowly transferred to operations in other countries
C) The firm may not fully adapt to the new culture
D) Policies and procedures are changed dramatically in other countries
E) Technological differences can create miscommunication - Answer-C
with Correct Answers
1. The utilization and adaptation of the best marketing practices for the purposes of
conducting commerce in other countries is:
A) International marketing
B) International commerce
C) International business
D) International management
E) International economics - Answer-A
2. International marketing does not include conducting commerce with:
A) Customers
B) Clients
C) The overall global community
D) Partners
E) Customers in the home country - Answer-E
3. Organizations that conduct business activities in at least one other country that differs
from the home country are:
A) Born-global corporations
B) Multinational corporations
C) Nationalized corporations
D) Domestic corporations
E) Rational corporations - Answer-B
4. The Coca-Cola Company is a:
A) Multinational corporation
B) Born-global corporation
C) Geocentric corporation
D) Rational corporation
E) Domestic corporation - Answer-B
5. Businesses that operate in two or more different countries from inception are:
A) Multinational start-ups
B) International organizations
C) Born-global firms
D) Global enterprises
E) Born-international firms - Answer-C
6. Which of the following identifies the country that houses a company's headquarters
the ________ country:
A) Home
, B) Host
C) Targeted
D) Segmented
E) Valued - Answer-A
7. Which of the following identifies the country within which a firm has ongoing
international marketing efforts:
A) Home
B) Host
C) Targeted
D) Segmented
E) Valued - Answer-B
8. Which of the following is not an orientation that describes international marketing
approaches?
A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Globalcentric
E) Geocentric - Answer-D
9. When management determines that employees from the home country are best able
to drive international marketing activities, they follow which approach?
A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Geocentric
E) Globalcentric - Answer-A
10. A CEO who thinks that her country does things best will likely choose which type of
company orientation toward international marketing?
A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Geocentric
E) Globalcentric - Answer-A
11. Which of the following is a major disadvantage of an ethnographic orientation
applied to international marketing?
A) Management loses control over the firm
B) Core competencies are slowly transferred to operations in other countries
C) The firm may not fully adapt to the new culture
D) Policies and procedures are changed dramatically in other countries
E) Technological differences can create miscommunication - Answer-C
