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Business Acumen C201 WGU Exam 2024/2025 Questions With Completed & Verified Solutions.
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Business Acumen C201 WGU Exam 2024/2025 Questions With Completed & Verified Solutions.
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Business Acumen C201 WGUEvaluating results - ANS Which part of the organizing process aids in effective and efficient
progress toward planned goals and often results in changes within the organization?
Increased number of direct reports per manager - ANS What is the result of a company
increasing the delegation of authority and the span of control?
Human interaction, structure - ANS Which two key elements does an effective organization
include?
It established a direct flow of authority - ANS Why does a line organizational structure function
most effectively in a crisis situation?
1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3) Conduct
employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up
interviews, 7) Hiring determination - ANS Number the seven steps in the recruiting and
interviewing process from first to last.
Achievement of company goals - ANS Which primary driver does management use for an
organization's structure?
Departmentalization - ANS Which step in the organizing process results in management group
work activities into units within the organization?
Customer loyalty - ANS A high tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the connectivity and
collaboration capabilities of all other social media sits. Which type of competitive advantage is
this company leveraging?
Everyday low pricing - ANS Which marketing strategy is devoted to maintaining continuous
bottom line prices than relying on short term price cutting tactics such as cents off coupons,
rebates, and special sales?
When demand for the product is driven by the end user - ANS When would a pull promotional
strategy enhance a competitive advantage to market a product better than a push strategy?
An affinity program - ANS Which marketing tool is essential to building an effective relationship
marketing campaign?
Personal Selling - ANS Which element of the promotional mix has the advantage of messaging
that can be tailored for each customer, but the disadvantage of a high cost per contact?
, Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing
budget) - ANS What three factors should be addressed in a successful marketing plan? Choose
3 answers.
Race and ethnicity, Income, Household size - ANS Which three characteristics are measured in
demographic segmentation? Choose 3 answers
Buyers face organizational influences in addition to their own preferences, purchasers often
invite selected providers to bid on a purchase, a group or committee often makes decisions -
ANS In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers
cultural homogeneity, mobility of labor, local labor costs - ANS Which three conditions, in a
global selling environment, should a small company leverage to create a competitive
advantage? Choose 3 answers
Consumable supplies, accessories to primary products - ANS With which two types of products
does a marketing strategy rely on advertising more than personal selling? Choose 2 answers.
Adding new users, finding new uses for the product, increasing frequency of use. - ANS After
years of marketing a body lotion, a cosmetics company begins promoting the lotion as an the
lotion as an insect repellent as well. In which three product life cycle extension strategies did
this company engage? Choose 3 answers
It conveys an image, it depicts trademark protection, it reflects brand equity. - ANS What are
three ways that an effective brand name can influence consumer product recognition? Choose 3
answers
Brand preference - ANS A customer has purchased a product twice and intends to do so again.
Which stage of brand loyalty is this customer in?
retail - ANS Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service?
Planning the overall production process, implementing the production plan, determine the best
layout for the firm's facilities. - ANS Which three tasks are key responsibilities of operations
managers? Choose 3 answers
A JIT system seeks to eliminate anything that does not add value in operations activities,
production using JIT reduces a firm's inventory costs. - ANS Which two characteristics does a
Just-In-Time (JIT) System have? Choose 2 answers
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