Social Media Exam Questions and Answers All Correct
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Course
Social Media
Institution
Social Media
Social Media Exam Questions and Answers All Correct
How much of the buyer's journey is digital? - Answer-67%
Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience's ________. - Answer-Interests; intent
In what stage of...
Social Media Exam Questions and
Answers All Correct
How much of the buyer's journey is digital? - Answer-67%
Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google
AdWords targets based on your audience's ________. - Answer-Interests; intent
In what stage of the buyer's journey would an advertisement for a free trial of your
product be most appropriate? - Answer-Decision stage
True or false? It's always better to target your ads towards as broad a group of people
as possible. - Answer-False
Which of the following would not contribute to ad fatigue? - Answer-Using the same
image on your ad for over a month
What is one of the major benefits of Facebook Lead Ads? - Answer-The pre-filled form
in Facebook makes it super easy for your audience to convert
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00
to target an ad at the exact same audience. How much will Facebook make you pay to
win the bid? - Answer-$3.01
The number of leads you generate that actually become paying customers is known as
your - Answer-Average lead-to-customer rate
Which one of the below choices is NOT a reason you should be measuring your social
media ROI? - Answer-Show influencers how enticing it would be to work with your
company
You're starting a project and don't have a past campaign to use as a benchmark. How
can you secure executive buy-in? - Answer-Position your program as an experiment or
pilot.
True or False? To implement an effective social media strategy, you have to be aware
of the legal challenges, not ethical ones. - Answer-False
A(n) ________ outlines guidelines and best practices for employees to follow on social
media. - Answer-Social media policy
, What's the first step organizations and brands need to take when establishing a social
media policy? - Answer-Educate employees on the importance of having a social media
policy for all team members within the organization
What is NOT an example of a social media crisis? - Answer-These are all examples of a
social media crisis
The _________ stage focuses on creating message maps and listening protocols on
social media. - Answer-Preparation
True or false? Evaluating the team dynamics and how each member did in the crisis
along with analyzing the reactions, KPIs, and overall response to the crisis happens
during the response stage. - Answer-False
There are certain actions that need to be taken into consideration for a social media
crisis. What's an action you should avoid? - Answer-Sending out promotional sponsored
posts and tweets during a crisis
Which of the following is NOT a benefit of having a social media strategy? - Answer-
Social media helps you send better emails
True or false? A buyer persona is as important as business objectives when developing
a social media strategy. - Answer-True
Which network has the longest life for a piece of content? - Answer-Pinterest
Why are hashtags helpful? - Answer-To aid search, track campaigns, and to influence
the creation of user-generated content.
On which social network should you share content most frequently? - Answer-Twitter
True or False? In social media, a service level agreement (SLA) refers to how much
time passes between when a customer reaches out and when the company responds. -
Answer-True
True or false? You should revisit your KPI's every 18 months. - Answer-False
What is the biggest challenge that most social media practitioners have? - Answer-
Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models? - Answer-
Distributed
Why do stakeholders matter as you begin to develop your team structure? - Answer-
Stakeholder needs may be the same as your needs and their buy-in may help you
influence senior leaders.
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