Telus Rater Exam Questions With Answers Graded A+ Assured Success
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Course
Telus Rater
Institution
Telus Rater
Specific Product Intent - The query adds specific intent directly related to the product or service
referred to by the keyword. Common additional intents include users looking for reviews, comparisons,
coupons, or discounts on a specific product or service.
Reasonable Substitute - When the user ...
Telus Rater Exam
Specific Product Intent - The query adds specific intent directly related to the product or service
referred to by the keyword. Common additional intents include users looking for reviews, comparisons,
coupons, or discounts on a specific product or service.
Reasonable Substitute - When the user indicates that they want a certain product / service from a
certain brand or provider, and the ad appears to offer the same or a very similar product / service from a
different brand, provider or competitor, you should generally consider this as a reasonable substitute /
alternative to the queried product / service.
AC - Ad Creative; The Ad Creative is an advertisement that can appear
LP - Landing Page; Where you're sent when you click the AC. The first page that appears.
Query - A word or phrase searched for
User Intent - What the user is actually searching for.
Content Page - The webpage that the user is currently visiting
Business Page - A page the advertiser specifically wants the audience to visit
In-Market - When the user is in the market for a product or service
Do all queries have the approximate location provided? - No
Exact Intent - An ad might address the user's exact intent
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