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Compleet verslag (T4) Sport- en Festivalmanagement (SFM) - Kralingse Bos Festival

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  • Course
  • Sport- en Festivalmanagement (SFM)
  • Institution
  • Hogeschool Tio (Tio)

Complete praktijkopdracht (T4) voor het vak Sport- en Festivalmanagement (SFM). Het verslag gaat over het Kralingse Bos Festival. Een 9,1 gekregen voor de T4.

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Document information

  • October 26, 2019
  • 72
  • 2018/2019
  • Essay
  • Unknown
  • Unknown

Subjects

  • sfm
  • hem
  • hem2
  • tio
  • hogeschool tio
  • sport en festivalmanagement

Written for

  • Hogeschool Tio (Tio)
  • Hotel- en Eventmanagement
  • Sport- en Festivalmanagement (SFM)
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Kralingse Bos
Festival
Sport- en Festivalmanagement




Eva Barnouw
Hotel- en Eventmanagement 2
Rotterdam
B. Beekman
Versie 1
08-04-2019

,Inhoudsopgave



Inleiding .................................................................................................................................................. 4
1. Doelgroepanalyse ............................................................................................................................ 5
2. SWOT analyse.................................................................................................................................. 7
3. Historisch perspectief ...................................................................................................................... 8
4. Kengetallen ....................................................................................................................................... 9
5. Programma...................................................................................................................................... 10
6. Locatieonderzoek ........................................................................................................................... 11
6.1 Plannen...................................................................................................................................... 11
6.2 Benodigde ruimte ..................................................................................................................... 11
6.3 Ondergrond ............................................................................................................................... 12
6.4 Obstakels .................................................................................................................................. 13
6.5 Seizoensinvloeden ................................................................................................................... 14
6.6 Milieu- en natuurbescherming eisen ..................................................................................... 14
6.7 Elektra, water aan- en afvoer mogelijkheden ...................................................................... 16
6.8 Vervoer, parkeermogelijkheid en openbaar vervoer .......................................................... 16
6.9 Overnachtingsmogelijkheden ................................................................................................. 17
6.10 Gemeente (Wet- en regelgeving) ........................................................................................ 17
7. Omgevingsanalyse......................................................................................................................... 18
7.1 Ontwerp van de evenementenlocatie ................................................................................... 18
7.2 Capaciteitsberekening ............................................................................................................. 18
7.3 Ligging van het gehele evenemententerrein met de omgevingsbelasting ...................... 19
7.4 Verkeersplan & Mobiliteitsanalyse ........................................................................................ 20
7.6 Alternatieve locatie................................................................................................................... 23
8. Geldstromen.................................................................................................................................... 24
8.1 Ticketing .................................................................................................................................... 24
8.2 Sponsoring ................................................................................................................................ 26
8.3 Financieel Management .......................................................................................................... 27
8.4 Revenu ...................................................................................................................................... 28
8.5 Fiscaliteit.................................................................................................................................... 29
9. Marketing ......................................................................................................................................... 30

2
Eva Barnouw
Hotel- en Eventmanagement 2
Sport- en Festivalmanagement

,10. Signing ........................................................................................................................................... 32
11. Logistiek ........................................................................................................................................ 34
12. Fencing .......................................................................................................................................... 35
13. Constructies .................................................................................................................................. 37
14. Catering ......................................................................................................................................... 38
15. Techniek ........................................................................................................................................ 40
16. Faciliteiten ..................................................................................................................................... 41
17. Veiligheid bij evenementen......................................................................................................... 42
18. Risk Management & Crowd Control .......................................................................................... 44
19. Accreditatie ................................................................................................................................... 46
20. Personeel ...................................................................................................................................... 46
21. Vrijwilligers .................................................................................................................................... 49
23. Impact ............................................................................................................................................ 49
23. Verbeterpunten ............................................................................................................................. 51
Bibliografie ........................................................................................................................................... 52
Bijlage 1: Toestemming ..................................................................................................................... 55
Bijlage 2: Vergunningaanvraag ........................................................................................................ 56




3
Eva Barnouw
Hotel- en Eventmanagement 2
Sport- en Festivalmanagement

, Inleiding

Dit verslag gaat over het Kralingse Bos Festival. Het verslag is geschreven door Eva Barnouw,
studente aan Hogeschool TIO Rotterdam, voor het vak Sport- en Festivalmanagement. In het verslag
wordt het Kralingse Bos Festival uitgebreid besproken op basis van verschillende thema’s. Elk
hoofdstuk heeft zijn eigen thema.

Het Kralingse Bos Festival is een jaarlijks terugkerend festival op koningsdag. Het valt elke jaar dan
ook op 27 april. Het is een eendaags middelgroot festival met ongeveer 18000 bezoekers. Het vindt
plaats in het Kralingse Bos in Rotterdam. Het is een bedrijfsmatig georganiseerd festival, namelijk
door de organisatie Révolt.




4
Eva Barnouw
Hotel- en Eventmanagement 2
Sport- en Festivalmanagement

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