PUB 375 Exam 1 Actual Questions And Well Elaborated Answers.
10 views 0 purchase
Course
PUB.
Institution
PUB.
1. In comparison to advertising, public relations requires which of the following skills? - correct answer b. crisis management
2. For today's PR professionals, what is the primary goal of PR? - correct answer ...
1. In comparison to advertising, public relations requires which of the following skills? - correct answer
b. crisis management
2. For today's PR professionals, what is the primary goal of PR? - correct answer
c. building public trust in a client
3. Which of the following is the world's largest organization of PR professionals? - correct answer
d. PRSA
4. Which statement about PR and advertising is true? - correct answer a. PR
relies on media gatekeepers and advertising relies on paid media.
5. In recent years, which of the following has caused firms to shift from advertising to PR? - correct
answer d. TV viewers being able to skip ads
6. Which term refers to the voluntary actions taken by a firm to address the economic and
environmental impact of its operations on key stakeholders? - correct answer
d. corporate social responsibility
7. Which statement about CSR is true? - correct answer b. CSR is a voluntary
action taken by firms.
8. According to research, which of the following is a result of successful CSR activities? - correct answer
d. enhancing a company's reputation
9. Maggie, a PR professional with an electronics firm, is often tasked with assessing public opinion about
the company's products, monitoring industry trends, and keeping abreast of current issues. Maggie is
currently focused on which role of a PR professional? - correct answer b.
strategic advisor
, 10. Which of the following situations would require a PR professional to engage in crisis management
activities? - correct answer c. The government recalls a defective product.
11. Which term refers to a company's interactions with reporters and editors from print publications
and broadcast outlets? - correct answer b. media relations
12. Most corporate PR professionals work in which of the following departments? - correct answer
a. communications
13. Which term refers to the PR function in most federal or state government environment? - correct
answer b. public affairs
14. What was a common publicity technique used by P. T. Barnum? - correct answer
c. staging controversial events to gain news coverage
15. During the 1800s, the railroad industry expanded significantly in part because of PR. Which
statement best explains how the railroad industry utilized PR? - correct answer
b. The railroad industry used strategic communication to promote westward migration by train.
16. Which U.S. president hired Amos Kendall to be the first White House Press Secretary? - correct
answer b. Andrew Jackson
17. Which of the following was established by Eleanor Lambert? - correct answer
a. Best Dressed List
18. Which of the following is an example of a non-profit organization using public relations? - correct
answer b. attracting donations through the organization's Facebook page
19. During which era did Americans demand that corporations demonstrate ethics and citizenship? -
correct answer a. 1980s to 1990s
20. P. T. Barnum was most likely the first person to ______. - correct answer a.
use publicity stunts
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller RealGrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.49. You're not tied to anything after your purchase.
