Here are detailed notes on every visual literacy skill you need to know. These notes cover terms and techniques, with full explanations on how to analyze advertisements and cartoons. You’ll find everything you need to understand visual literacy for the IEB, including persuasion techniques
2. "We" – Inclusivity vs. Exclusivity:........................................................................................ 9
3. "They/Them" – Separation and Distance:.........................................................................10
4. "You" – Conversational and Direct:................................................................................... 10
5. "One" – Universal and General:........................................................................................ 10
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, Visual literacy techniques
25 marks
Visual Elements
1. Colour:
o Consider how contrasting colors draw attention or create
focus. For instance, a bright color against a dull background
can make an element stand out.
o Look for color symbolism (e.g., red for danger, blue for calm).
Consider how color contributes to the overall tone of the text.
o How does the use of color influence the mood of the visual
text? What emotions are evoked by the color scheme?
2. Font (Typography):
o Consider the consistency or variation in font types. Mixed
fonts may suggest diversity or contrast.
o Examine whether the font style matches the content's tone
(e.g., playful fonts for humorous content).
o How does the choice of font contribute to the message's
effectiveness? What is the impact of bold or italicized text?
3. Foreground & Background:
o Think about how the background might provide context for
the foreground. For example, a chaotic background could
reflect a character's state of mind.
o Pay attention to the details in the background and how they
complement or contrast with the main focus.
4. Lighting:
o Look at how light and shadow are used to highlight or
obscure elements. This can create tension or direct attention.
o Identify the source of light and its direction. Consider how it
affects the perception of the subject.
5. Facial Expressions & Body Language:
o Consider the interaction between characters through their
expressions and gestures. Look for subtle cues like clenched
fists or averted eyes.
o Observe how facial expressions align with or contradict the
text’s message. Body posture can suggest dominance,
submission, or openness.
6. Proxemics:
o Analyze how the physical distance between figures conveys
their relationship or social hierarchy.
o Notice whether figures are close together or far apart, and
what that implies about their relationship.
o What does the spatial arrangement of the figures suggest
about their interaction? How does the use of space influence
the viewer's perception?
7. Repetition:
o Analyze the repeated elements and their purpose, whether to
reinforce a point or to create a rhythm.
o Look for patterns in the language or visuals that emphasize a
theme or idea.
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