Dit is het eerste deel van de praktijkopdracht van finance & accounting 3. Dit is slechts een voorbeeld want het bedrijf verandert elk jaar, maar je kunt hiermee wel de indeling maken.
Klas: Docent: Studiejaar:
HEM3A E. Akkal 2019-2020
,Inhoud
1 | Introductie......................................................................................................................................... 5
1.1 Geschiedenis................................................................................................................................ 5
1.2 Nieuws......................................................................................................................................... 7
2 | Due Diligence.................................................................................................................................... 8
2.1 Interne analyse............................................................................................................................. 8
2.2 Management................................................................................................................................ 8
2.3 Structuur....................................................................................................................................... 9
2.4 Transparantie............................................................................................................................... 9
2.5 Organisatie................................................................................................................................. 10
2.6 Strategie..................................................................................................................................... 10
2.7 Operationele Kernwaarden......................................................................................................... 11
2.8 Producten................................................................................................................................... 12
2.8.1 Commerciële vliegtuigen...................................................................................................... 12
2.8.2 Defensie, ruimte en veiligheid..............................................................................................12
2.8.3 Boeing Global Services........................................................................................................ 12
2.8.4 Boeing Capital Corporation.................................................................................................. 12
2.9 Personeel................................................................................................................................... 13
2.10 SWOT-Analyse......................................................................................................................... 13
2.10.1 Interne Analyse.................................................................................................................. 13
2.10.2 Externe Analyse................................................................................................................. 14
2.10.3 SWOT................................................................................................................................ 14
3 | Cijferanalyse Due Diligence............................................................................................................ 15
3.1 Revenues................................................................................................................................... 15
3.2 Operating Cash-Flow................................................................................................................. 15
3.3 Total Backlog.............................................................................................................................. 16
3.4 Debt Ratio.................................................................................................................................. 16
3.5 Return On Investment................................................................................................................ 16
4 | Koper of Verkoper Due Diligence.................................................................................................... 16
5 | Marketing en market analyse.......................................................................................................... 16
5.1 Marketing Strategy..................................................................................................................... 16
5.1.1 Milieustrategie...................................................................................................................... 17
5.1.2 Demografische en Geografische strategie...........................................................................17
5.1.3 Selective targeting strategie.................................................................................................17
5.1.4 Positioneringsstrategie......................................................................................................... 17
5.1.5 BCG Matrix in de marketingstrategie van Boeing................................................................17
5.1.6 Distributiestrategie in de marketingstrategie van Boeing.....................................................17
5.1.7 Marketing Analyse............................................................................................................... 17
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, 5.2 Branding..................................................................................................................................... 19
5.2.1 Logo omschrijving................................................................................................................ 19
5.2.2 Doelgroep............................................................................................................................ 19
5.2.3 B2B en B2G......................................................................................................................... 19
5.2.4 Diensten/Services................................................................................................................ 19
5.2.5 Marktwaarde........................................................................................................................ 20
5.3 Public Relations.......................................................................................................................... 21
5.3.1 Onderhouden van relatie in relatie en zijn publiek / partners...............................................21
5.3.2 Potentiële klanten................................................................................................................ 21
5.3.3 Imago organisatie................................................................................................................ 21
5.3.4 Interne communicatie........................................................................................................... 22
5.3.5 Externe communicatie......................................................................................................... 22
5.4 Social Media............................................................................................................................... 23
5.4.1 Voor en na ongeluk.............................................................................................................. 23
5.5 Concurrenten.............................................................................................................................. 25
5.5.1 Concurrentie........................................................................................................................ 25
5.5.2 Concurrentievoordeel........................................................................................................... 25
5.6 Porter's 5 krachten model........................................................................................................... 26
5.6.1 De macht van leveranciers.................................................................................................. 26
5.6.2 De hoeveelheid leveranciers................................................................................................26
5.7 SWOT........................................................................................................................................ 28
5.7.1 Strenghts............................................................................................................................. 28
5.7.2 Weaknesses........................................................................................................................ 28
5.7.3 Opportunities....................................................................................................................... 29
5.7.4 Threats................................................................................................................................. 29
Positioneringsmatrix......................................................................................................................... 30
5.8 Cijferanalyse en belangrijkste ratio’s met interpretatie marketing..................................................31
Jorden.............................................................................................................................................. 31
Rianne.............................................................................................................................................. 32
............................................................................................................................................................. 33
6 | Industrie en concurrentieanalyse.................................................................................................... 34
6.1. Introductie.................................................................................................................................. 34
6.1.1. Vliegtuigtoestellen............................................................................................................... 34
6.1.2. Defensie.............................................................................................................................. 34
6.1.3. Ruimtevaart........................................................................................................................ 34
6.1.4. Beveiligingssysteem........................................................................................................... 35
6.2. Veranderingen per industrie...................................................................................................... 35
6.2.1. Vliegtuigtoestellen............................................................................................................... 35
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, 6.2.2. Defensie.............................................................................................................................. 36
6.2.3. Ruimtevaart........................................................................................................................ 36
6.2.4. Beveiligingssysteem........................................................................................................... 36
6.3. Vliegtuigtoestellen..................................................................................................................... 36
6.3.1. Airbus.................................................................................................................................. 36
6.3.2. Commercial Aircraft Corporation of China..........................................................................37
6.4. Defensie.................................................................................................................................... 37
6.4.1. Lockheed Martin................................................................................................................. 37
6.4.2. Raytheon............................................................................................................................ 38
6.5. Ruimtevaart............................................................................................................................... 38
6.5.1. SpaceX............................................................................................................................... 38
6.5.2. Airbus.................................................................................................................................. 39
6.6. Beveiligingssysteem.................................................................................................................. 39
6.6.1. Imperva............................................................................................................................... 39
6.6.2. FireEye............................................................................................................................... 39
7 | Globale financiële KPI industrie en concurrentie analyse...............................................................41
7.1. Debt ratio................................................................................................................................... 41
7.2. Current ratio.............................................................................................................................. 42
7.3. Return on investment (ROI)....................................................................................................... 42
7.4. Cash flow................................................................................................................................... 42
8 | Beursleven...................................................................................................................................... 44
8.1 Bedrijfsintroductie....................................................................................................................... 44
8.2 Inleiding...................................................................................................................................... 44
8.3 Claims 727 MAX......................................................................................................................... 46
De toekomst volgens Paris Air Show............................................................................................... 46
De toekomst volgens Boeing............................................................................................................ 46
Toekomst volgens andere partijen................................................................................................... 47
8.4 Ratio’s Boeing............................................................................................................................ 48
8.5 Concurrentieanalyse.................................................................................................................. 48
8.5.1 BAE Systems....................................................................................................................... 50
8.5.2 Lockheed Martin Corporation...............................................................................................52
8.6 Valutakoers invloed.................................................................................................................... 55
8.6.1 Valutarisico.......................................................................................................................... 55
8.6.2 Valutarisico afdekken als koper van aandelen.....................................................................55
8.6.3 Hoe dekt Boeing het valutarisico af?...................................................................................56
8.7 Belangrijke ratio’s (FA1) juni 2019.............................................................................................. 56
8.71 Liquiditeit............................................................................................................................... 56
8.7.2 Rentabiliteit.......................................................................................................................... 56
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