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CFRE Exam Questions and Answers - all
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CFRE Exam Questions and Answers - all
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CFRE - allPhilanthropy - Answer -voluntary action for the common good... - Robert L. Payton, as quoted in
Greenfield's Fundraising Fundamentals
Number of nonprofits registered with IRS - Answer -US: 1.4 mil; 63% registered as 501c3... 161K in
Canada
Donors give for the following reasons - Answer -moral obligation to help... personal satisfaction of
helping others... to remove guilt for not giving... to maintain/improve social status... peer pressure...
compassion/empathy... personal identification... self-interest... religious influence... need to be
needed... substitution for active participation... support for mission and purpose... personal
relationship... appreciation for mission... evidence of one's success... to express anger, or love, or hope...
to end fear... out of the cause's appeal... to be remembered... to gain recognition... to join group, sense
of belonging ... to preserve the species... to gain immorality... for psychic self-satisfaction... desire to
provide public goods... to fulfill condition for employment... in response to leadership from peers... to be
agent for public good... satisfaction from seeing others satisfied... tax benefits
giving nearly always implies - Answer -some sort of connection to the org
giving may provide - Answer -some type of return in what the org will do for them or someone close to
them
effective fundraisers seek to discover... - Answer -what is important to any potential donor, and tap that
need to encourage and support giving. This requires being able to look at the org's mission and
programs through the eyes of the donor rather that from the perspective of those who run the org.
,key activities in fundraising - Answer -research, marketing, relationships, ethics & accountability
Research supports fundraising by - Answer -identifying stakeholders and potential donors, providing info
about stakeholders, ensuring appropriate resource allocation, planning, evaluation, rating stakeholders
for relationship building and service priorities
Roles of marketing in fundraising - Answer -communicate purpose and activities, promote mission and
case for support, encourage participation in fundraising activities, encourage donations, communicate
fundraising results, advocate the case
Relationships - Answer -the heart of fundraising
Relationships support fundraising by - Answer -adding prospects and developing them into
active/regular donors, support other types of contributions, engage stakeholders in the organization,
integrate with research and marketing, allow getting to know prospects and interests, support
stewardship
ethics and accountability ensure - Answer -stakeholder trust and confidence, assets are managed and
accounted for data collected and used properly, donor privacy and rights maintained, reporting/other
requirements fulfilled, programs executed as promised, donors are retained
Why research? - Answer -ensures appropriate resource allocation, helps build staff and volunteer
confidence, adds element of joy an discovery to prospecting
How does Research ensure appropriate resource allocation? - Answer -allows staff/volunteers to focus
efforts on prospects who can provide the most good.... Helps in planning how to use volunteers in the
organization (number and types of volunteers needed)
How does Research help build staff and volunteer confidence? - Answer -Backed by good information,
the process of cultivation and solicitation has greater chances for success.
How does good Research add an element of joy and discovery to prospecting? - Answer -adds
confidence, which eliminates anticipation of prospecting as a chore, makes it more like solving a good
,mystery - with whom can we successfully connect? How can we make our case compelling? How much
will they give?
Marketing - a formal definition - Answer -the process of gathering, recording, and analyzing information
pertaining to the marketing of goods and services
Marketing - a simpler definition - Answer -the process of finding out the wants and needs of current and
potential markets
Rosso's Concentric Circles - outer circle - Answer -People with similar interests
Rosso's Concentric Circles - at the core - who are these primary stakeholders? - Answer -Major Donors,
Board, Management Staff (these people have the responsibility to bring those in the outer circles closer)
Rosso's Concentric Circles - second to outer circle - Answer -Former Participants
Rosso's Concentric Circles - closes to core - Answer -Clients, Members, Employees, Volunteers, General
Donors
Critical Factors for a Philanthropy-Friendly Environment - Answer -donor-focused research... targeted
cases, constituents, methods... strategic communications... stewardship - the most important of all
The critical balance - Answer -Development professionals must find a way to balance the needs of the
community with the interests/needs of donors and the needs of the organization
Prospecting: the definition - Answer -The systematic acquisition and recording of data that forms the
basis for establishing, maintaining, and expanding the long-term gift relationship, with the ultimate goal
of converting donors into major gift donors (looking for the fundraising gold!)
7 points of constituency development - Answer -Identify fundable projects (part of org's strategic plan
and objectives)... match prospects to projects (use Rosso's model)... Conduct research in ways that are:
thorough and realistic, cumulative and ongoing (keep current), organized, ethical and confidential...
Identify opportunities to involve prospects
, What's the difference in a Prospect (suspect) and a Qualified Prospect? - Answer -Prospect/suspect is a
possible source of support whose philanthropic interests appear to be a match with your organization,
whose ability to give, interests, and linkages have not been qualified via research..... Whereas a
Qualified Prospect is a prospect who continues to qualify as a logical source of support for the
organization throughout a research, evaluation, and cultivation process
the best research method depends on... - Answer -the org's scope, resources and objectives... and on
whether prospects are individuals, business/corp's, foundations, gov agencies, or other nonprofits
Research methods to consider... - Answer -mailed/electronic questionnaires... internet databases... in
person interviews... telephone interviews
Four sources of information for Research - Answer -1. Personal contacts (conversations, interviews,
surveys)... 2. Publications/reports (journals, newspapers, directories, magazines, philanthropic
directories, annual reports, corp/foundation community involvement reports... 3. Participation records
(event attendees, program participants, those who inquire)... 4. Public information
information to include in a useful prospect profile - Answer -complete contact info, biographical data,
business history, giving history with your org, cultivation/solicitation contact records, publicly available
giving info from other orgs, sources of info checked for prospect and most recent review dates, general
and specific interests
Research pitfalls - Answer -putting off research until you "have time", expecting interns or new
volunteers to know what to gather, sending out cultivation/solicitation teams with incorrect
information, trying to find out everything about everybody
Prospect/donor profiles help you select the right... - Answer -right person... to ask the right person... at
the right time... in the right way... for the right amount
Inquiries to use in researching foundations... - Answer -is there support for similar agencies?... Does the
foundation clearly state support for the type of project and/or contribution sought?... Is funding
provided in the org's geographic area?... Is the request amount compatible with prior giving history?
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