MAN 320F EXAM 2 AROIAN Questions With Solutions 100% Correct
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Course
MAN 320F
Institution
MAN 320F
MAN 320F EXAM 2 AROIAN Questions With
Solutions 100% Correct
Blue Ocean Strategy strategy where it includes all industries not in existence, unknown
market space
going where the profits and growth is, not where the competition is
Red Ocean Strategy all industries in existence, the known mkt...
MAN 320F EXAM 2 AROIAN Questions With
Solutions 100% Correct
Blue Ocean Strategy strategy where it includes all industries not in existence, unknown
market space
going where the profits and growth is, not where the competition is
Red Ocean Strategy all industries in existence, the known mkt space
industries never stand... still
strategic move the set of managerial actions and decisions involved in making a major
market-creating business offering
with technology & globalization, it has led to what? accelerated commodization
where brands become more similar, ppl buy more on price
The iPod was so successful because it was a fully-integrated product
, MAN 320F EXAM 2 AROIAN Questions With
Solutions 100% Correct
What does it mean...blue ocean? creating a new group of consumers
most are created from within red oceans
what is the key to success? market opportunity
Value innovation low costs
high buyer value
red vs blue ocean strategy Red:
compete in existing mkt space, beat competition, exploit existing demand, focus on value-cost
trade-off, make decision to differentiate through strategic choice and low costs
Blue:
create new mkt space, competition= irrelevant, creating new demand, focus on differentiation &
low costs, reconstructionist view
the winning strategic approach involves value innovation
, MAN 320F EXAM 2 AROIAN Questions With
Solutions 100% Correct
you break the value-cost trade off by enhancing a limited set of key factors and reducing
or eliminating all other traditional
ex: microsoft office vs open office
strategic plan comprehensive plan that identifies the critical direction and guides the
allocation of resources
strategic management 1) analyze and learn from stakeholders
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