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IAB Digital Media Sales Certification Test Prep – Questions & Answers
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IAB Digital Media Sales Certification Test Prep – Questions & Answers
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IAB Digital Media Sales Certification Test Prep –Questions & Answers
DSP Right Ans - Demand Side Platform: Tech interface that provides
centralized and aggregated media buying from multiple sources including ad
exchanges, ad networks, and sell side platforms
SSP Right Ans - Seller Side Platform: Tech used by publishers to sell
inventory, optimize pricing/yield and audience for a pool of potential
advertisers
Exchange Right Ans - An online marketplace platform that facilitates
automated auction-based pricing and RTB
Ad Network Right Ans - A sales channel for pubs and aggregated inventory
for buyers; plus targeting capabilities, creative generation, and optimization
Portal Right Ans - A company that provides a combination of content
(aggregated and/or distributed), search functionality, email and chat, plus
other specialized capabiliites
Trading Desk Right Ans - Centralized management platform, specializing in
programmatic audience buying; used by holding company-owned agencies
Data Provider Right Ans - Companies that provide cookie pools and other
means to target desired audiences
Rich Media Vendor Right Ans - Ad creative and ad serving provider offering
advertisers the ability to run ads that viewers can interact with
Performance Metrics Right Ans - Used to measure lower-funnel marketing
goals; primarily used to measure specific actions, leads or sales
Conversion Right Ans - When a consumer clicks on an ad or visits a website
shortly after seeing an ad, and then purchases the product
, Brand Metrics Right Ans - Used to measure upper-funnel marketing goals;
often requires studies or surveys to measure
Cookie Right Ans - A text file that is stored in a consumer's web browser
that communicates information back to a server
Viewability Right Ans - Term used to describe if a desktop ad unit was
positioned within the portion of an ad browser page that could be seen
Real Time Bidding Right Ans - RTB: Process that allows multiple buyers to
attempt to purchase inventory by competing over price in a live web
environment
Tag Right Ans - A unique code that allows two or more servers to
communicate with each other in order to deliver a specific ad creative
Fraud Right Ans - An intentionally deceptive practice designed to mimic
website traffic, behaviors, or ad placements
Ad Choices Right Ans - Logo that is used to inform consumers they are
being behavioral targeted, and allows consumers to opt-out of this targeting
Engagement Metrics Right Ans - Commonly used to measure middle-funnel
marketing goals using rich media executions like interaction or social shares
What percentage of the US population has mobile internet access? Right
Ans - 60%
What percentage of smartphone users have made a purchase via their
smartphone? Right Ans - 46%
Which local content category sees the most engagement on mobile? Right
Ans - Maps
After Facebook, which smartphone app gets the most unique traffic? Right
Ans - YouTube
What year was the first display ad launched? Right Ans - 1994
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