Exam (elaborations)
Digital Media Sales Certification Exam 2024 – Qs & As
- Course
- Institution
Digital Media Sales Certification Exam 2024 – Qs & As
[Show more]
Content preview
Digital Media Sales Certification Exam 2024 – Qs & AsA mobile advertiser is gauging the effectiveness of a mobile campaign by the
number of leads received in a given month. What is the best way to track the
response rate? Right Ans - Click-to-call
A client with a budget of $50K wants to purchase 3MM impressions. They
want the impressions broken down with 50 percent in standard ads at
$12/CPM, 25 percent in video at $16/CPM, and 25 percent in a takeover. What
would the CPM be for the takeover units in order to meet budget? Right
Ans - $26.67
A site has an index of 325 for reaching M25-64. This means the site is ________
percent more likely to reach M25-64. Right Ans - 225
How many click-through conversions would an advertiser receive based on a
$10,000 budget and a $5.00 CPM, assuming a 0.25 percent CTR and 1 percent
conversion rate? And what would the CPA be? Right Ans - 50; $200
Which of the following is a way to increase campaign delivery? Right Ans -
Decrease frequency caps
Which of the following content environments is most likely to provide earned
media? Right Ans - Social
The percentage of digital inventory an advertiser purchased on a single site is
called the: Right Ans - Share of voice
What does the VAST standardization do for video? Right Ans - It helps
advertisers and publishers to work together to run video ads
You've completed the following proposal for a potential client. What is the
eCPM for this entire proposal? Proposal: Placement CPM Impressions Spend
Run of Site $2.75 2,500,000 $6,875.00 Behavioral Targeting $5.25 1,500,000
$7,875.00 Geographic Targeting $3.45 2,250,000 $7,762.50 Contextual
Targeting $4.45 2,400,000 $10,680.00 TOTAL ? 8,650,000 $33,192.50
Right Ans - $3.84
, Of the demographics below, which group has consistently been measured to
click on the highest percentage of the ads they see in a given month? Right
Ans - A 55+
Your client has stated intent to purchase on one of your proposals. While they
want to see a decrease in eCPM before committing, you are not willing to
lower your rates. The best option for you to decrease the eCPM and maintain
the current plan would be: Right Ans - Offering added value impressions
Your client's goal is to sell pizzas at a cost per order of $2.00. At the end of the
campaign, you've received a total of 2,869 conversions at a total spend of
$5,000. What action makes the most sense? Right Ans - Discuss the results
and see if more budget is available
What are the two most common pre-roll video lengths? Right Ans - 15 and
30 seconds
Desktop, mobile, and connected TVs are all examples of: Right Ans - Media
platforms
Arbitron, comScore, Nielsen, and Scarborough are all types of ________ that
provide reach, frequency, and/or usage data. Right Ans - Third-party
research firms
Which of the following is a display, video, and mobile IAB rising star ad unit?
Right Ans - Filmstrip
Atlas and Dart for Publishers are two examples of: Right Ans - Ad servers
An advertiser wants to offer a publisher's site visitors a deal when they sign
up for the site. This is called a ________ offer. Right Ans - Co-registration
What is the standard IAB out clause? Right Ans - 14 days
If a creative has the "ad choices" logo in the corner, what is it referring to?
Right Ans - Behavioral targeting
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller LeCrae. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75619 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now