This document covers the criteria for Pearson BTEC Level 4 HNC Business Unit 1 P4 - Identify the positive and negative impacts the macro environment has upon business operations, supported by specific examples AND P5 - Conduct internal and external analysis of specific organisations in order to ide...
One definition of The Macro environment is The major external and uncontrollable factors
that influence an organization's decision making, and affect its performance and strategies.
(Business Dictionary, 2019)
Business ethics and morals - the college need to make sure that what they are doing is
ethical and that they are not doing anything illegal, as they are responsible for the safety of
not only their staff, but also students and any guests who enter the college.
P5 - Internal & external analysis of City college.
Understanding the environment businesses operates in is a key part of planning, and will
allow you to discern the threats and opportunities associated with the area of a business
(nibusinessinfo.co.uk, 2019).
An external analysis looks at the wider business environment that affects businesses and an
internal analysis looks at factors within the business such as strengths and weaknesses
(nibusinessinfo.co.uk, 2019). Examining the internal and external environment, gives you a
complete picture of the current situation of a business and the steps that can be taken to
plan for marketing.
internal and external analysis of any organisation highlights different factors that affect any
organization. Internal and external analysis can help the college to identify their strength and
weaknesses so they can reduce their weaknesses by developing different effective
strategies.
Key strengths and Weaknesses
One key strength of the college is they are great employers. They even got a gold for being
great employers (City College, 2018). The college has been awarded the Investors in People
Gold standard for the second time following a two-day assessment in March (City College,
2018). This is good as it shows people that the college cares for its employees and that they
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