Role of Marketing correct answer: Generate profitable revenue When a marketer can describe something it is called a correct answer: product concept After buying an item we experience what? correct answer: cognitive dissonance Ways to engage consumers, directly or indirectly correct answer: -Directl...
MKTG 3340 Final Exam Questions With Complete
Solutions
, MKTG 3340 Final Exam Questions With Complete
Solutions
1. Role of Marketing-- correct answer --Generate profitable revenue
2. When a marketer can describe something it is called a-- correct answer --
product concept
3. After buying an item we experience what?-- correct answer --cognitive
dissonance
4. Ways to engage consumers, directly or indirectly-- correct answer ---
Directly-- correct answer --physically, email newsletters, one to one basis, calling,
sending direct ads/texting, create relationship, personalizing advertising toward
you
5. Role of the internet in terms of marketing capabilities-- correct answer ---
quicker speed
-less expensive
-reach more people more readily
-better target/micro target
-more efficient
6. Why digital marketing works..." better than non-digital"-- correct answer ---
overall efficiency
-less expensive
-dynamic/more immediate
-can change it
-FASTEST GROWING FORM OF MARKETING
7. Advantages of direct and digital-- correct answer ---Buyers and Sellers--
correct answer --convenience, ready access to many products, access to
comparative information about companies, products and competitors, interactive
and immediate
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