100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MKTG 3340 Final Exam Questions With Complete Solutions $12.69   Add to cart
Quickly navigate to
Preview
  2.  
  3. Southern Methodist University
  4.  
  5. MKTG 3340

Exam (elaborations)

MKTG 3340 Final Exam Questions With Complete Solutions
 1 view  0 purchase

Role of Marketing correct answer: Generate profitable revenue When a marketer can describe something it is called a correct answer: product concept After buying an item we experience what? correct answer: cognitive dissonance Ways to engage consumers, directly or indirectly correct answer: -Directl...

[Show more]

Preview 2 out of 15  pages

Document information

  • August 19, 2024
  • 15
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • mktg 3340
  • mktg 3340 final exam questions with complete solut

Written for

All documents for this subject (17)

Seller

avatar-seller
MasterGrade

Reviews received

Content preview

MKTG 3340 Final Exam Questions With Complete
Solutions

, MKTG 3340 Final Exam Questions With Complete
Solutions

1. Role of Marketing-- correct answer --Generate profitable revenue

2. When a marketer can describe something it is called a-- correct answer --
product concept

3. After buying an item we experience what?-- correct answer --cognitive
dissonance

4. Ways to engage consumers, directly or indirectly-- correct answer ---
Directly-- correct answer --physically, email newsletters, one to one basis, calling,
sending direct ads/texting, create relationship, personalizing advertising toward
you

-Indirectly-- correct answer --social media, PR, content marketing, commercials,
billboards

5. Role of the internet in terms of marketing capabilities-- correct answer ---
quicker speed

-less expensive

-reach more people more readily

-better target/micro target

-more efficient

6. Why digital marketing works..." better than non-digital"-- correct answer ---
overall efficiency

-less expensive

-dynamic/more immediate

-can change it

-FASTEST GROWING FORM OF MARKETING

7. Advantages of direct and digital-- correct answer ---Buyers and Sellers--
correct answer --convenience, ready access to many products, access to
comparative information about companies, products and competitors, interactive
and immediate

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller MasterGrade. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $12.69. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67474 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$12.69
  • (0)
  Add to cart