RTF305 Final Test Questions with Correct Answers
What is the cornerstone of property? - Answer-introduces key narrative elements
- rules of the world
- significant characters
- conflicts
- themes
- aesthetic styles
What is the cornerstone platform? - Answer-the platform or format through...
RTF305 Final Test Questions with
Correct Answers
What is the cornerstone of property? - Answer-introduces key narrative elements
- rules of the world
- significant characters
- conflicts
- themes
- aesthetic styles
What is the cornerstone platform? - Answer-the platform or format through which the
cornerstone of the property is delivered
ex: property: a web series
platform: YouTube
Is the cornerstone of property the first expression of the property? - Answer-not always!
What is adaptation? - Answer-- retelling a story originally told using one medium in
another
- remaining as faithful to the original as possible
What is extension? - Answer-draws on the narrative elements of the original story
- doesn't need to be faithful to original
- doesn't introduce new story elements
- deepens the story world
- backstory, character development, etc
What is expansion? - Answer-broadens the story
- new parallel or companion narratives
- providing new perspectives/insights to the existing story
- developing new stories based on the original
What is transmedia marketing? - Answer-marketing a product via a story across multiple
media platforms
What was the class example of transmedia marketing? - Answer-BMW Films: The Hire
- web series of 8 short films at first
- once it was a success: comic books, DVD, contest/game, DirectTV
, What is "The Selfish Gene" meme definition? - Answer-a meme is a small cultural unit
of transmission (like a gene) which is spread from person to person by copying or
imitation
What are the properties of a meme? - Answer-longevity: last long enough to be
embedded in our thoughts
fecundity: replicate within a given amount of time
copy fidelity: collective agreement that it accurately represents the original
What is Shifman's definition of an internet meme? - Answer-- a group of digital items
sharing common characteristics of content, form, and/or stance;
- that were created with awareness of each other; and
- were circulated, imitated, and transformed via the internet by multiple users
What are the 4 Image Macros? - Answer-- demotivational posters (picture, text, black
background)
- LOL cats
- reactional images
- advice animals
what is meme marketing? - Answer-using memes to promote products, brands, etc
what are photo fad memes? - Answer-memes where you take a photo of yourself doing
something
- planking
- owling
what are hashtag meme elements? - Answer-- universality (relatable)
- timeliness (breaking news, politics, pop culture)
- personalization (inviting storytelling and personal takes)
- humor
- celebrities and influencers (a large following promotes fast spread and popularity)
what are video memes? - Answer-a popular clip that lures extensive creative user
engagement via:
- remix
- parody
- imitation
- mash ups
is a video meme the same as a viral video? - Answer-no, but sometimes yes.
sometimes viral video becomes a meme, but they are standalone
what is a viral video? - Answer-- a clip that spreads to the masses via digital word of
mouth mechanisms without significant change
- spreads rapidly person to person (like an epidemic)
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