RTF 305 Midterm Questions with Correct Answers
What are the two basic tenets that distinguish advertising from other types of communication? - Answer-It is generally paid for; it seeks to persuade.
A commercial is marketing a new type of detergent that has been proven to erase over 80% of all s...
RTF 305 Midterm Questions with
Correct Answers
What are the two basic tenets that distinguish advertising from other types of
communication? - Answer-It is generally paid for; it seeks to persuade.
A commercial is marketing a new type of detergent that has been proven to erase over
80% of all stains without needing any additional additives. What type of approach is this
ad using? - Answer-Hard-sell Approach
Though it has taken different forms, advertising has existed longer than film, television,
radio, and many other media industries. What is considered the original kind of
advertising? - Answer-The handbill produced in the 15th century.
In 2014, Fox News can host a program that consists entirely of right-wing conservative
pundits, and MSNBC can host a program that consists entirely of left-wing liberal
pundits. In 1979, this wouldn't have happened. Why not? - Answer-In 1979 the Fairness
Doctrine was in place
Your favorite brand of body wash made a hit viral video featuring a new character
named Borsch. Now you've noticed that Borsch is everywhere—on the subway, on TV,
on billboards, even singing on the radio. What characteristic of advertising is this? -
Answer-Ubiquity
According to Dr. Straubhaar's lecture on the Internet, ____________________ have
enabled telegraph and telephone communication in the past and they now enable
internet across nations and continents. - Answer-submarine cables
Eric has recently become into Korean pop music. Even though it is really hard to buy
the CDs offline stores, he can easily enjoy the K-pop via Apple music or Amazon music
streaming services. Which one of the following best fits to their business model in this
digital era? - Answer-
According to Professor Straubhaar's lecture on "Internet Turning Points", which of the
following issues was the One Laptop per Child (OLPC) program initiated to address? -
Answer-Digital divide
Prof. Straubhaar suggests that the Internet is the latest iteration of communication
technologies that sought to cut down the space between distance and time. What is an
historical example of this? - Answer-The telegraph sent electrical messages quickly
across entire continents.
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