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BPL Chapter 3 Exam | Questions And Answers Latest {} A+ Graded | 100% Verified

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BPL Chapter 3 Exam | Questions And Answers Latest {} A+ Graded | 100% Verified

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BPL Chapter 3 Exam | Questions And Answers Latest {2024- 2025} A+ Graded | 100%
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Value Chain Analysis - views the organization as a SEQUENTIAL process of value-creating activities. it's
useful for understanding the building blocks for competitive advantages



Value - the amount that buyers are willing to pay for what a firm provides them and is measured by total
revenue

- it's a reflection of the price a firm's product commands and the amount that it can sell



'a firm is profitable' which means..? - value it receives that exceeds the total costs involved in creating its
products and services.

- creating value for buyers that exceeds the costs of production (margin is a big example)

- it's another key concept that's used to look into the firm's competitive advantage



what are the two different categories of activities? - primary activities and support activities



primary activities - inbound logistics, operations, outbound logistics, marketing and sales/services.

- it contributes to the PHYSICAL creation of the product/service

- its sale and transfer to the buyer and its service after the same.



support activities - procurement, technology development, human resource management and general
administration

- they either add value by themselves or add value through important relationships with both primary
activities and other support activities



what are the categories for primary activities? - 1. inbound logistics

2. operations

3. outbound logistics

4. marketing and sales

5. services

, inbound logistics - FALLS IN PRIMARY

- it's connected with receiving, storing and distributing inputs to the product

- has to do with material handling, warehousing , inventory control, vehicle scheduling and return to
suppliers

- JIT is designed to achieve efficient inbound logistics



operations - FALLS IN PRIMARY

- includes all activities connected with transforming inputs into the final product form.

- machining, packaging, assembling, testing, printing and facility operations.



outbound logistics - FALLS IN PRIMARY

- connected with collecting, storing and distributing the product or service to buyers.

-these activities can include finished goods, warehousing, material handling, delivery vehicle operations,
order processing and scheduling



marketing and sales - FALLS IN PRIMARY

- connects with purchases of products and services by end users and the inducements used to get them
to make purchases

- advertising, promotion, sales force, quoting, channel relations, and pricing



service - FALLS IN PRIMARY

- includes all actions associated with providing services to enhance or maintain the value of the product

- installation, repair, training, part supply and product adjustment



product placement - - connected with marketing and sales,

- it's a marketing strategy that firms use to increasingly use to reach customers who are not swayed by
traditional advertisement.



what are the four generic categories of support activities? - 1. general administration

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