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Marketing 3000 Exam 3 Joel Poor With Questions And 100% ALL SURE ANSWERS
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Marketing 3000 Exam 3 Joel Poor With Questions And 100% ALL SURE ANSWERS
Terms in this set (206)
involve managing the marketing channel (pipeline of org. that a product passes from producer to
Distribution Decisions
consumer)
Channel Members distributors, resellers, wholesalers, retailers, etc.
Supply Chain network of business entities that support marketing channel functions
- Transactional functions
Functions of Channel Members - Logistical functions
- Facilitation functions
include contacting and promoting products to potential customers
Transactional Functions -buying and selling
-risk-taking
Marketing 3000 Exam 3 Joel Poor
, provided through physical distribution, storing, and sorting of goods
Logistical Functions (Ex: eggs)
-storing off loads risk
include both research and finance. Research includes collecting information to and from the
producer and the consumer. Finance includes providing help to move the product through the
Facilitation Functions channel.
Financial Ex: Sears
Grading Ex: Dairy products, meat
number of intermediaries between the producer and consumer.
Channel Depth - no depth in direct markets
-smaller manufacturers often use deep channels
Channel Width number of outlets offering a product in a particular geographic area
-Intensive distribution
3 Types of Channel Coverage Strategies -Selective distribution
-Exclusive distribution
provides widest coverage; used for routine buying decisions where proximity to the customer is
Intensive Distribution paramount; maximize exposure, placement is important
(Ex: gum)
2 Reasons Why Not All Products are Intensively -distribution costs go up as a firm widens their product coverage
Distributed -there is tradeoff between coverage and sales effort on the part of channel members
distributing a product in selected outlets within a geographic area
Selective Distribution -provides coverage with some expectation of sales effort
(Ex: electronics)
maximizes sales effort while minimizing coverage (one outlet in geographic area)
-distributor gets all the sales of product, but also may sell other products
Exclusive Distribution
-experts in sales "push" the product and provide "after-the-sale" service
(Ex: cars)
- channel and distribution systems may be among the most challenging to do this because of
Global Distribution
infrastructures, distribution networks, and responsibilities differing country to country
Decentralized Distribution believed to optimize customer satisfaction, but global is becoming more feasible.
Which country has many more levels of distribution Japan, but their systems are costly, timely, and complex
than the US?
Marketing 3000 Exam 3 Joel Poor
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