ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+

ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ mobile marketing - Answer -the new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing advertising - Answer --a communications process/identified source using paid media to reach a selected audience with a persuasive message Criteria: -paid for -delivered via mass media -attempting persuasion *does not include PSAs (noncommercial) Integrated Brand Promotion - Answer -process of using a wide range of promotional tools that work together to create widespread brand exposureIncludes: advertising, sales promotions, in-store/point-of-purchase ads, direct marketing, personal selling, social networks, messaging, event sponsorships, branded entertainment, outdoor signage, PR, influencer marketing (peer-to-peer persuasion) client/sponsor - Answer -the company or organization that pays for advertising advertising campaign - Answer -series of coordinated advertisements that communicate a reasonably cohesive and integrated theme about a brand mass communication - Answer -a process where people, institutions, and messages interact 2 components: -production (by the sender) -reception (by the receiver) reception - Answer -*in relation to mass communication components* -accomodate the perceived multiple meani