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marketing preassessment test questions and answers
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marketing preassessment test questions and answers
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marketingpreassessment
test questions
and answers
What uncontrollable marketing element provides
user input as to how the company delivers upon its
value proposition? - answer Consumer feedback
Which controllable marketing function should a
company use to achieve its firm-level goals and to
satisfy the target customers' needs and wants? -
answer Product
Which controllable element is included in the
marketing mix? - answer Product
A marketer introduces a tutorial video featuring
the company's new cosmetic line.
,Which set of elements from the marketing mix is
the marketer using? - answer Product and
promotion
A realtor representing luxury condominiums offers
pre-construction discounts to clients.
Which part of the marketing mix does this
approach represent? - answer Price
An online consignment store offers free gifts with
purchases within the next 30 days using an
attractive and easy-to-use website.
Which part of the marketing mix is represented by
the company's website? - answer Place and
promotion
An online consignment store offers gently used
designer fashions and sends weekly text alerts to
customers of new arrivals and popular items.
Which element of a marketing mix is represented
by this store's text alerts? - answer Promotion
, A local computer manufacturer offers a high-end
computer with new graphic design capabilities.
Which element of the marketing mix is represented
by this offer? - answer Product
A manager is researching an element of the
marketing environment that the company cannot
control.
Which one of these elements is the manager
considering? - answer Demographic
What is an example of a controllable element that
influences marketing decisions? - answer
Promotional campaigns
Which action reflects the use of ethical marketing?
- answer Supply chain transparency reporting
A small town has two coffee shops. The shop
owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the
only two shops in the market.
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