The best definition of a Performance Indicator is:
a. A number illustrating the performance of a company
b. A number measuring to what extent a Critical Success Factor is achieved
c. A number representing the degree of success of a specific action plan
d. A number showing the results of your ...
The best definition of a Performance Indicator is:
a. A number illustrating the performance of a company
b. A number measuring to what extent a Critical Success Factor is achieved
c. A number representing the degree of success of a specific action plan
d. A number showing the results of your strategy correct answers b. A number
measuring to what extent a Critical Success Factor is achieved
2. PESTEL, Porters 5 Forces model and SWOT analysis are tools to support the
development or adjustment of a strategy. Which of the following statements is most
accurate?
a. PESTEL analysis differs for each company
b. Porters 5 Forces model describes the macro environment
c. SWOT analyses the interaction between a company and its business environment
d. The best sequence to use these tools is Porter, SWOT, PESTEL correct answers c.
SWOT analyses the interaction between a company and its business environment
Which two ingredients are most important for creating a "clear and concise" strategy?
a. Clear mission and vision statements
b. A motivated workforce and commitment of shareholders
c. Good funding and market research
d. A well staffed marketing department and a good vision statement correct answers a.
Clear mission and vision statements
The Boston Consulting Group matrix uses four categories with specific characteristics.
Which of the following statements is most accurate?
a. The Cash Cow category is the most desirable
b. In the Question Mark category, investments are high and outcome is certain
c. Companies with many products in the Bull category have high cash flow
d. The Star category is characterized by a growing market and high market share
correct answers d. The Star category is characterized by a growing market and high
market share
In order to get the most out of the Balanced Scorecard, it should not be thought of as:
a. Stand alone performance measurement program.
b. Framework for communicating and executing strategy.
c. Tool for shifting emphasis from short term thinking to strategic thinking.
, d. Strategic management system. correct answers a. Stand alone performance
measurement program.
One of the perspectives of the Balanced Scorecard is the ultimate "enabler" for the
other perspectives. This "bottom" perspective is called:
a. Internal Processes
b. Market Share
c. Learning & Growth
d. Shareholder Value correct answers c. Learning & Growth
Which of the following goals relates to the strategic area of Efficient and Seamless
Delivery?
a. We will grow revenues by 20% each year over the next four years.
b. We will expand our customer share in the marketplace by 10% over the next three
years.
c. We will attract the best and brightest people by adopting an entrepreneurial culture.
d. We will improve production delivery times by 30% over the next two years correct
answers d. We will improve production delivery times by 30% over the next two years
In which perspective of the BSC does the performance indicator "market share" belong?
a. Financial
b. Customer
c. Product Innovation
d. Learning & Growth correct answers b. Customer
The Customer Perspective of a balanced scorecard has the following objective: "Retain
High Value Customers". Which activity is related to this objective?
a. Increase customer profitability through higher volumes.
b. Improve customer relations with more personal one-to-one service.
c. Increase employee awareness of strategies through new leadership program.
d. Improve financial system access to operating management personnel. correct
answers b. Improve customer relations with more personal one-to-one service.
Lispon Industries has a balanced scorecard with the following measurement: Number of
new product introductions. Which of the following strategic objectives would this
measurement relate to?
a. Lispon will improve customer relations through expansion of customer relation's
management.
b. Lispon will increase revenues through more competitive pricing of high volume
products.
c. Lipson will attract more customers through a broader and more diverse product line.
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