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Test Bank for Consumer Behavior Chapter 1 Buying, Having, Being 8th Canadian Edition by Solomon
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Test Bank for Consumer Behavior Chapter 1 Buying, Having, Being 8th Canadian Edition by Solomon
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Test Bank for Consumer BehaviorChapter 1 Buying, Having, Being 8th
Canadian Edition by Solomon
Consumer behavior - ANSthe study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs
and desires.
Demographics are - ANSAge
Gender
Family structure
Social class/income
Race/ethnicity
Geography
Self-concept attachment - ANSthe product establishes the user's identity
Nostalgic attachment - ANSthe product links with the past
Interdependence - ANSthe product is part of user's daily routine
Consumer-Brand Relationships - ANSSelf-concept attachment
Nostalgic attachment
Interdependence
Love
Classifying Consumer Needs - ANSNeed for affiliation
Need for power
Need for uniqueness
Maslow's Hierarchy of Needs - ANSSelf Actualization
Ego Needs
Belongingness
Safety
Physiological
Technology and culture create a new ___________ - ANS"always on" consumer.
MICRO CONSUMER BEHAVIOR - ANSIndividual Focus
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