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Test Bank for Consumer Behavior: Buying, having and being FINAL 8th Canadian Edition by Solomon
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Test Bank for Consumer Behavior: Buying, having and being FINAL 8th Canadian Edition by Solomon
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Test Bank for Consumer Behavior:Buying, having and being FINAL 8th
Canadian Edition by Solomon
In its early stages of development, the field of consumer behaviour _____________. -
ANSplaced emphasis on the interaction between consumers and producers at the time of
purchase.
When Susan chose to buy herself a brand-new red sports car for her 40th birthday, as opposed
to the 4-door sedan that her friend suggested, she was making a ___________about the type of
person she is or wants to be. - ANSlifestyle statement
U-commerce is best described as ____________________________________. - ANShe use of
networks that enable real-time connections in business, and consumptive behaviour
College students logging on to a webpage to see if any washing machines in the dorm
laundromat are free and/or receive an email or text when their load is finished is a good
example of __________at work. - ANSu-commerce
Compulsive consumption refers to _________________. - ANSrepetitive shopping
Social media platforms have enabled a culture of participation. Which of the following is NOT
necessarily a positive outcome of this cultural trend? - ANSConsumers can gamble online or
enter into virtual worlds such as Second Life without leaving their homes.
Jeremy Myers believes that advertising and marketing have too much impact on a consumer's
daily life. In response, Jeremy created a website that invites consumers to share their
experiences on how corporations have invaded their privacy and space. The site includes a blog
where Jeremy encourages consumers to stand up for their rights and protect themselves
against the manipulations of marketers and their advertisements. Which of the following terms
best expresses the actions being taken by Jeremy? - ANSCulture jamming
Which of the following is not a practice taken on by corporations to achieve benefits for the
business, their customers, and society as a whole? - ANSCulture jamming
Different options are available to marketers and consumer researchers who want to collect
information regarding consumers. Which of the following is not a technique used to collect
primary data? - ANSTransformative consumer research
, A company that makes an effort to interact with customers on a regular basis, giving them
reasons to bond with the company, has no need for relationship marketing. - ANSFalse
In order to save money, market researchers will often start with primary data. Primary data is
collected specifically for the research question at hand. - ANSfalse
"Anticonsumption" is defined as a purposeful attempt to reduce the overall consumption of a
product. - ANSFalse
Sheila spotted a bottle of Chanel No. 5 perfume on the display counter. The bottle is referred to
as a stimulus. If you saw the same bottle, then your eyes would create ________. - ANSa
sensation
The _____________ threshold refers to the ability of a sensory system to detect changes
between two stimuli. - ANSdifferential
The "absolute threshold" refers to ____________________. - ANSthe minimum amount of
stimulation that can be detected on a given sensory channel
The average adult is exposed to about 3500 pieces of advertising information every single day.
This is up from about 560 a day 30 years ago. These consumers are exposed to more
information than they are often able or willing to process. This phenomenon is described as
_________. - ANSsensory overload
"Interpretation" refers to ______________________. - ANSthe meaning we assign to sensory
stimuli
A sign directing would-be patrons to a restaurant is positioned correctly at a busy intersection.
However, the owner of the restaurant is complaining that there are no more patrons to the
restaurant now than there were before the sign was installed. Upon closer inspection, the
company that created the sign acknowledges that the typeface used is too small and the colour
of the letters too pale to be effectively read by a motorist trying to negotiate the intersection.
Which of the following sensory thresholds would be most appropriate to explain the failure of
this advertisement to connect with motorists? - ANSThe absolute threshold
Dean takes the metro to school every day. He notices advertisements on the metro car panels
when they are newly posted. However, it doesn't take long before the ads become familiar and
Dean reverts back to staring out the window into the darkness and listens to his iPod. Which of
the following personal selection factors is affecting Dean's response to the ads? - ANSAdaption
Consumers assign meaning to stimuli based on the schema, or set of beliefs, to which the
stimulus is assigned. According to the principles of perceptual vigilance and perceptual defence,
a marketer should be careful to create promotional materials for new products that ________. -
ANSare in line with the customer's beliefs toward the stimulus
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