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Test Bank for Consumer Behavior Ch. 9 8th Canadian Edition by Solomon
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Test Bank for Consumer Behavior Ch. 9 8th Canadian Edition by Solomon
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Test Bank for Consumer Behavior Ch. 98th Canadian Edition by Solomon
co-consumers
the other patrons in a setting; absence or presence can be positive or negative (i.e. some
people prefer busy stores); density vs. crowding-density is the number of people that occupy the
space but crowding is the psychological feeling based off of density (different for every person)
and is ONLY NEGATIVE
timestyle
how an individual determines how to allocate their time;an individual's priorities determine this;
the way we spend time varies by culture (linear separable, procedural, circular/cyclic time)
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Brainpower
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open rates
the percentage of people who open an email message from a marketer; highest at mid-day on
weekdays (lunch breaks)
time poverty
the belief of some consumers that they are more pressed for time than ever before; more
perception than fact.
, queuing theory
the mathematical study of waiting lines; a little waiting is good but a lot is bad.
shopping orientation
general attitudes about shopping
pretailer
provides exclusive styles by prodding manufacturers to produce runway pieces they wouldn't
otherwise make because store buyers weren't sure anyone would pay the money for them
retail theming
a store's strategic effort to create imaginative environments that transport shoppers to fantasy
worlds or provide other kinds of stimulation
being space
a store environment that resembles a commercial living room where we can go to relax, be
entertained, hang out with friends, escape the everyday, or even learn; ex. Starbucks
minipreneurs
one-person businesses
pop-up stores
temporary installations that do business only for a few days or weeks and then disappear before
they get old
store image
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