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ESB Domain 2 Question and answers correctly solved 2024
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ESB Domain 2 Question and answers correctly solved 2024 Customer An individual or business that purchases goods and services from a business. Value Proposition A promise of value that a company makes about their product or service that makes it attractive to customers. Primary Data Fir...

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  • August 23, 2024
  • 8
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • esb domain 2
  • esb domain 2 question and answers correctly solved

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  • Esb
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ESB Domain 2
Customer
An individual or business that purchases goods and services from a business.




Value Proposition
A promise of value that a company makes about their product or service that
makes it attractive to customers.




Primary Data
First-hand research like surveys, interviews, and statistical data.




Secondary Data
Data that may contain personal bias like company newsletters and academic
journals.




Target Market
The group of customers a company chooses to market its products and
services.




Price
The amount of money charged for goods or services.

, Direct Competitor
A business that sells similar products or services as another business.




Indirect Competitior
A business that sells different products or services but is similar enough to be
competitive with another business.




SWOT Analysis
A planning tool used to document a company's strengths, weaknesses,
opportunities, and threats.




Marketing
A form of communication between businesses and customers which relays a
message promoting services and/or goods.




Marketing Plan
A written plan that outlines a company's marketing strategies.




4 segments of sales data
Behavioral

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