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The first changing market factor which has led to this development is disposable
income. The increase in specialist tourism has allowed more customers to spend
money on specialist holidays which has mad tourists move from mass tourism to
specialist tourism.
The second changing market factor is status. People now go on specialist holidays
top improve their status by showing other people where they have been on social
media. This factor has affected mass tourism to specialist tourism.
The third changing factor is the desire for new challenges. This is when people want
to experience something else that is different from the typical mass tourism holiday.
This makes people go from mass tourism to specialist tourism.
Growth of Special Interest Tourism:
The first changing factor is status. This has affected this development as more
people want to travel to specialist destinations to gain status and a better reputation
on social media. This means that more special interest tour operators are growing to
cater for this growing market.
The second changing factor is expectation of tailor made holidays and a high level of
service. This has led to this development because more people want their holidays
to be specific to them and meet their needs. Special interest tour operators can do
this as they provide unique package which holidays specific to individuals. This
shows how this development has led to the growth in special interest tourism.
The third changing market factor is disposable income. People generally now have
more disposable income. This has led to the growth of specialist tour operators as
more people have money to spend and therefore more people spend money on
specialist holidays therefore resulti8ng in the growth of special interest tour
operators.
Packaged to unpackaged
The first changing market factor is the expectation of tailor made holidays and a high
level of service. People now more want holiday to meet their needs specifically and
normal package holidays may not suite certain customers. This factor has led to
unpackaged holidays because people want a high level of service and they want a
holiday exactly the way they want it. This has resulted in the change to unpackaged
holidays.
The second changing factor is the developments in technology. This has allowed
customers and travel agents to tailor make their holidays to meet their needs which
results in the increase in tailor made holidays. The change in technology has allowed
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