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IAB Digital Media Sales Certification Test Prep; Questions and Answers 100% Verified $13.49   Add to cart

Exam (elaborations)

IAB Digital Media Sales Certification Test Prep; Questions and Answers 100% Verified

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  • Course
  • IAB
  • Institution
  • IAB

IAB Digital Media Sales Certification Test Prep; Questions and Answers 100% Verified DSP Answer-Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms

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  • August 24, 2024
  • 20
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • IAB
  • IAB
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IAB Digital Media Sales Certification Test Prep;
Questions and Answers 100% Verified
DSP Answer-Demand Side Platform: Tech interface that provides

centralized and aggregated media buying from multiple sources including ad

exchanges, ad networks, and sell side platforms




SSP Answer-Seller Side Platform: Tech used by publishers to sell inventory,

optimize pricing/yield and audience for a pool of potential advertisers




Exchange Answer-An online marketplace platform that facilitates

automated auction-based pricing and RTB




Ad Network Answer-A sales channel for pubs and aggregated inventory

for buyers; plus targeting capabilities, creative generation, and optimization




Portal Answer-A company that provides a combination of content

(aggregated and/or distributed), search functionality, email and chat, plus other

specialized capabiliites

,IAB Digital Media Sales Certification Test Prep;
Questions and Answers 100% Verified

Trading Desk Answer-Centralized management platform, specializing in

programmatic audience buying; used by holding company-owned agencies




Data Provider Answer-Companies that provide cookie pools and other

means to target desired audiences




Rich Media Vendor Answer-Ad creative and ad serving provider offering

advertisers the ability to run ads that viewers can interact with




Performance Metrics Answer-Used to measure lower-funnel marketing

goals; primarily used to measure specific actions, leads or sales




Conversion Answer-When a consumer clicks on an ad or visits a website

shortly after seeing an ad, and then purchases the product

, IAB Digital Media Sales Certification Test Prep;
Questions and Answers 100% Verified

Brand Metrics Answer-Used to measure upper-funnel marketing goals;

often requires studies or surveys to measure




Cookie Answer-A text file that is stored in a consumer's web browser that

communicates information back to a server




Viewability Answer-Term used to describe if a desktop ad unit was

positioned within the portion of an ad browser page that could be seen




Real Time Bidding Answer-RTB: Process that allows multiple buyers to

attempt to purchase inventory by competing over price in a live web

environment

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