IAB Digital Media Sales Certification - Detailed Content; Questions and Answers 100% Verified
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Course
IAB
Institution
IAB
IAB Digital Media Sales Certification - Detailed
Content; Questions and Answers 100% Verified
Tags Answer-code that advertiser provides to publisher that calls the
advertisers' server in order to. deliver a specific ad creative
Pixles Answer-a 1x1 dot embedded on a webpage which can be
ref...
IAB Digital Media Sales Certification - Detailed
Content; Questions and Answers 100% Verified
Tags Answer-code that advertiser provides to publisher that calls the
advertisers' server in order to. deliver a specific ad creative
Pixles Answer-a 1x1 dot embedded on a webpage which can be
referenced by a third party server to track activity; used to collect data for
website and ad delivery analytics such as registration, conversions, and targeting
Assets Answer-creative design, logos, images, or text provided by the
advertiser
Pacing Answer-refers to the process of ensuring that a campaign is going
to fulfill according to schedule.
Campaign Optimization Answer-the process of tracking the pacing and
the performance of a campaign, and making changes to ensure both are
successful
,IAB Digital Media Sales Certification - Detailed
Content; Questions and Answers 100% Verified
Reporting Answer-the process of keeping the buyer informed on how the
campaign is pacing and performing, as well as any optimization changes that are
being made
SIC Targeting Answer-standard industrial classification targeting that
limits unique reach
Audience Answer-a group of people who visit a specific web site or who
are reached by a specific ad network
Awareness, Consideration, Preference, Purchase Answer-The Traditional
,IAB Digital Media Sales Certification - Detailed
Content; Questions and Answers 100% Verified
Owned Media Answer-Channel a brand controls
Owned Media Answer-Media Type: Examples -
Website, Mobile Site, Blog, Twitter Profile
Owned Media Answer-Media Type: The Role -
Build for longer-term relationships with existing potential customers and earn
media
Owned Media Answer-Media Type: The Benefits -
- Control
- Cost Efficiency
- Longevity
- Versatility
, IAB Digital Media Sales Certification - Detailed
Content; Questions and Answers 100% Verified
- Niche Audiences
Owned Media Answer-Media Type: The Challenges -
- No guarantees
- Company communication not trusted
- Takes time to scale
Paid Media Answer-Brand pays to leverage a channel
Paid Media Answer-Media Type: Examples -
Display Ads, Paid Search, Sponsorships
Paid Media Answer-Media Type: The Role -
Shift from foundation to a catalyst that feeds owned and creates earned media
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