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Exam (elaborations)

IAB Exam; Questions and Answers 100% Solved

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  • Course
  • IAB
  • Institution
  • IAB

IAB Exam; Questions and Answers 100% Solved Abandonment Answer-when a *user leaves* a shopping cart with something in it prior to completing transaction Abort Answer-when a *Web server* does not successfully transfer a unit of content or ad to a browser. Ad audience Answer-the *number of u...

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  • August 24, 2024
  • 24
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • IAB
  • IAB
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TheeGrades
IAB Exam; Questions and Answers 100%
Solved
Abandonment Answer-when a *user leaves* a shopping cart with

something in it prior to completing transaction




Abort Answer-when a *Web server* does not successfully transfer a unit

of content or ad to a browser.




Ad audience Answer-the *number of unique users* exposed to an ad

within a specified time period.




Ad display/Ad delivered Answer-when an ad is successfully *displayed*

on the user's computer screen




Ad download Answer-when an ad is *downloaded* by a server to a user's

browser

, IAB Exam; Questions and Answers 100%
Solved
Ad impression Answer-an ad which is served to a user's browser




Ad insertion Answer-when an ad is *inserted* in a document and

recorded by the ad server




Ad network Answer-an *aggregator* or broker of advertising inventory

for many sites.




Ad request Answer-the *request* for an advertisement as a direct result

of a user's action as recorded by the ad server




Ad serving Answer-the *delivery of ads by a server* to an end user's

computer on which the ads are then displayed by a browser

, IAB Exam; Questions and Answers 100%
Solved
Ad space Answer-the *location* on a page of a site in which an

advertisement can be placed.




Ad transfers Answer-the successful display of an advertiser's Web site

after the user clicked on an ad




Ad view Answer-when the ad is actually *seen* by the user




Affiliate marketing Answer-an *agreement between two sites* in which

one site agrees to feature content or an ad designed to drive traffic to another

site




Alternate text Answer-a *word or phrase* that is displayed when a user

has *image loading disabled in their browser*

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