IAB Exam; Questions and Answers 100%
Solved
Abandonment Answer-when a *user leaves* a shopping cart with
something in it prior to completing transaction
Abort Answer-when a *Web server* does not successfully transfer a unit
of content or ad to a browser.
Ad audience Answer-the *number of u...
IAB Exam; Questions and Answers 100%
Solved
Abandonment Answer-when a *user leaves* a shopping cart with
something in it prior to completing transaction
Abort Answer-when a *Web server* does not successfully transfer a unit
of content or ad to a browser.
Ad audience Answer-the *number of unique users* exposed to an ad
within a specified time period.
Ad display/Ad delivered Answer-when an ad is successfully *displayed*
on the user's computer screen
Ad download Answer-when an ad is *downloaded* by a server to a user's
browser
, IAB Exam; Questions and Answers 100%
Solved
Ad impression Answer-an ad which is served to a user's browser
Ad insertion Answer-when an ad is *inserted* in a document and
recorded by the ad server
Ad network Answer-an *aggregator* or broker of advertising inventory
for many sites.
Ad request Answer-the *request* for an advertisement as a direct result
of a user's action as recorded by the ad server
Ad serving Answer-the *delivery of ads by a server* to an end user's
computer on which the ads are then displayed by a browser
, IAB Exam; Questions and Answers 100%
Solved
Ad space Answer-the *location* on a page of a site in which an
advertisement can be placed.
Ad transfers Answer-the successful display of an advertiser's Web site
after the user clicked on an ad
Ad view Answer-when the ad is actually *seen* by the user
Affiliate marketing Answer-an *agreement between two sites* in which
one site agrees to feature content or an ad designed to drive traffic to another
site
Alternate text Answer-a *word or phrase* that is displayed when a user
has *image loading disabled in their browser*
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