IAB - Digital Media Sales; Questions and Answers 100% Verified
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Course
IAB
Institution
IAB
IAB - Digital Media Sales; Questions and
Answers 100% Verified
Awareness, Consideration, Purchase, Retention, Advocacy Correct AnswerWhat are the five stages in the 'Marketing Funnel"
What does PESO Stand for? Correct Answer-Paid, Earned, Shared, Owned
Paid Media Correct Answer-Tradational Me...
IAB - Digital Media Sales; Questions and
Answers 100% Verified
Awareness, Consideration, Purchase, Retention, Advocacy Correct Answer-
What are the five stages in the 'Marketing Funnel"
What does PESO Stand for? Correct Answer-Paid, Earned, Shared, Owned
Paid Media Correct Answer-Tradational Media Buying
Earned Media Correct Answer-Publicity (News coverage or word of mounth)
Shared Media Correct Answer-Provides tools to its own audience to share
information about the brand (snap chat filters)
Owned Media Correct Answer-Web properties that are owned by the
advertisier
, IAB - Digital Media Sales; Questions and
Answers 100% Verified
Converged Media Correct Answer-When all media types are used (dove
campaign)
What are the four P's Correct Answer-Product, Price, Place, Promotion
The Digital Landscape Correct Answer-How marketing agencies work
What is a brand? Correct Answer-a type of product or service manudactured
or provided by a particular company under a particular name
What is a Publisher? Correct Answer-Publishers own and perate media
properties. The media content they produce and distribute is typically edited by
professionals.
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