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IAB Digital Sales Training; Questions and Answers 100% Verified

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IAB Digital Sales Training; Questions and Answers 100% Verified Location Awareness; Direct Response; Personable; On the go user; Trackable Answer-Mobile Benefit Reach; Creative; Immediacy; Targeting; Trackable' Direct Response Desktop Benefit Answer-Desktop Benefit DR advertiser has a li...

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  • August 24, 2024
  • 31
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • iab digital sales training
  • questions and answers 100 verified

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  • IAB
  • IAB

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IAB Digital Sales Training; Questions and
Answers 100% Verified
Location Awareness; Direct Response; Personable; On the go user; Trackable

Answer-Mobile Benefit




Reach; Creative; Immediacy; Targeting; Trackable' Direct Response Desktop

Benefit Answer-Desktop Benefit




DR advertiser has a list of his key prospects, what targeting method do you

employ? Answer-IP Targeting




Search; Display; Video; Native; Audio; Overlay Answer-Digital Media

Formats




Bandwidth; Browser; OP System; ISP Answer-Technical Target




Channels Content; Site; Key Words; Contexutal Answer-Context Target

, IAB Digital Sales Training; Questions and
Answers 100% Verified

An Advertiser is concerned they are running adjacent to unsafe content, which

should they employ? Answer-Double Verify + Employ Ad Block




Service that allow for the collection of audience Intelligence Answer-DMP

(Data Management Platform)




Ad Server Publishers.... Answer-Atlas + Dart




Metric used to track # of site visits that originate from a display campaign

Answer-CTR (View Through)




Pixels Being (Secured) Answer-HTTP(S)




Digital video ads - Non linear Answer-Overlay; Bugs

, IAB Digital Sales Training; Questions and
Answers 100% Verified

Awareness -> Consideration->Preference->Purchase->Engage->Advocacy

Answer-Consumer Decision Journey Framework




This helps advertisers and publishers work together to run video ads

Answer-VAST Tags




Paid + Owned + Earned Media Answer-Converaged Media




Infeed units; Paid Search; Recommendation Widgets; Promoted Listings; In Ad

w/Native Elements Answer-Native Advertising




Awareness; Consideration; Purchase Answer-Sales Funnel




Supply Side Platform used by publishers (Sales) Answer-SSP

, IAB Digital Sales Training; Questions and
Answers 100% Verified

What is not part of trafficking? Answer-Signed IO




Looking at product in store + checking QR codes, then going online to check

price is called? Answer-Showrooming




What are standard Audio Lengths? Answer-15 & 30




Super Leaderboard size Answer-970 x 90




VMAP Answer-Exact placement of breaks




Location awareness; Reach; Engagement; Targeting; Trackable Answer-

Audio

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