IAB Digital Marketing Media Foundations Certification; Questions and Answers 100% Verified
4 views 0 purchase
Course
IAB
Institution
IAB
IAB Digital Marketing Media Foundations
Certification; Questions and Answers 100%
Verified
explain the traditional consumer buying funnel Correct Answer-The funnel of
how a consumer makes a purchase decision.
What are the 6 steps of the traditional consumer buying funnel Correct
Answer-1....
IAB Digital Marketing Media Foundations
Certification; Questions and Answers 100%
Verified
explain the traditional consumer buying funnel Correct Answer-The funnel of
how a consumer makes a purchase decision.
What are the 6 steps of the traditional consumer buying funnel Correct
Answer-1. Awareness
2. Consideration
3. Preference
4. Purchase
5. Loyalty
6. Advocacy
What does Awareness in the buying funnel mean? Correct Answer-The
consumer knows about your product in the industry
, IAB Digital Marketing Media Foundations
Certification; Questions and Answers 100%
Verified
What does Consideration in the buying funnel mean? Correct Answer-Your
product is one of the few within the industry that the consumer is choosing
between
What does Preference in the buying funnel mean? Correct Answer-The
consumer compares multiple products and their attributes to find the best one
for them
What does purchase in the buying funnel mean? Correct Answer-the
consumer decides to buy your product over competitiors
What does loyalty mean in the buying funnel? Correct Answer-The consumer
decides to continue to buy from a single brand
, IAB Digital Marketing Media Foundations
Certification; Questions and Answers 100%
Verified
What does advocacy mean in the buying funnel? Correct Answer-The
consumer loves the brand so much they promote it to friend, family, and social
network
What was added as the consumer decision journey evolved? Correct Answer-
Pre-awareness
purchase intent
What is paid media? Correct Answer-when a brand pays to advertise
Paid media examples Correct Answer-Display and video campaigns
What is owned media? Correct Answer-internal blog or social media page
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller KarmaScores. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.49. You're not tied to anything after your purchase.
