BRC 108 exam 2024|Study Questions with Complete solutions
0 view 0 purchase
Course
BRC
Institution
BRC
Which company is known for its remarkably successful PR response to negative
publicity generated by a tragic event? - ANSWER Tylenol
The ALS Ice Bucket Challenge is an example of __________. - ANSWER viral marketing
When did ads designed to stand out more prominently from surrounding editorial c...
BRC 108 exam 2024|Study Questions
with Complete solutions
Which company is known for its remarkably successful PR response to negative
publicity generated by a tragic event? - ANSWER Tylenol
The ALS Ice Bucket Challenge is an example of __________. - ANSWER viral marketing
When did ads designed to stand out more prominently from surrounding editorial content
become a mainstay for U.S. firms marketing products and services? - ANSWER Mid-1800s
In the past, advertising was the prime method by which companies reached mass
audiences. Traditionally, these companies predominantly used the distribution system of
which mass media? - ANSWER Newspapers or electronic media outlets
Which process of name recognition creates in the consumer's mind a clear identity for
a particular company's product or trademark? - ANSWER Branding
Once television conquered the American media market, commercials quickly became a
mainstay on the air. In 1948, TV already had almost ___________ who were buying airtime. -
ANSWER 940 sponsors
What is the term for advertising-like messages provided by media organizations for free and
linked to a worthy cause that provides some benefits to the larger audience? - ANSWER Public
service announcements (PSAs)
Why was the Kendall Jenner Pepsi ad attacked on social media? - ANSWER It trivialized the
Black Lives Matter movement.
,In its earliest form, advertising was conducted in which of the following ways? - ANSWER
Face-to-face and word-of-mouth communication
__________ techniques involve website design, keywords, and links. - ANSWER SEO
In the 1970s, the practice of ___________ was established in television in response to the
networks cutting commercial times in half. - ANSWER piggybacking
Some companies offer free games with IGA and embedded enticements designed to
lure gamers to purchase the premium version. This strategy has been used with which
of the following games? - ANSWER Age of Conan
During which of the following times does radio advertising cost the most? - ANSWER A.M.
and P.M. drive time
In which form of marketing does a company pay for certain keywords to show up high in
the rankings of Google or Bing, for example? - ANSWER Search-engine marketing
What is the standard unit of advertising rates for publications, based on circulation? - ANSWER
Cost per thousand (CPM)
Which service is the fastest-growing segment of modern advertising? - ANSWER Online
advertising
According to Variety, in 1957 during a typical week, viewers saw __________ commercials. -
ANSWER 420
McGruff the Crime Dog provides a series of __________. - ANSWER public service
announcements
, Which industry is the largest advertiser today? - ANSWER Automobile
Advertising revenues support the majority of the content we see in the media today. What
professions and businesses does advertising help support? - ANSWER Journalists and TV
studio professionals
What is used in broadcast media to explain the number of households that watched a
particular show? - ANSWER Rating
The ethics of care, a branch of _________ ethics, challenges many of the traditional ethical
systems and speaks to issues in modern society and communication. - ANSWER feminist
Partly because of professional loyalty to their clients, PR professionals have many of the same
___________ as advertising. - ANSWER conflicts of interest
Utilitarianism and social justice are ethical systems based on which of the following
categories? - ANSWER Consequences
Scholars in the Frankfurt School coined the term _________ to describe the unique power of
media companies to affect culture. - ANSWER "culture industry"
Which company had to immediately pull a new commercial in 2017, an ad that demonstrated
a spectacular failure of dialogical ethics in action? - ANSWER Pepsi
In its current code of ethics, the Society of Professional Journalists urges journalists to "seek
truth and report it" and charges them to be which three things when gathering, reporting, and
interpreting information? - ANSWER Honest, fair, and courageous
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller KenAli. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
