Many restaurants such as Chili's encourage diners to complete a quick evaluation of their dining experience and identify how well the restaurant met their needs. Chili's is concerned with the facet of marketing that seeks to _______.
a. hire the best employees
b. maintain profitability
c. sa...
MARK Exam 1 (Ch. 1-4) || with Complete Solutions.
Many restaurants such as Chili's encourage diners to complete a quick evaluation of their dining
experience and identify how well the restaurant met their needs. Chili's is concerned with the
facet of marketing that seeks to _______.
a. hire the best employees
b. maintain profitability
c. satisfy customers
d. gain a loyal following of customer correct answers c. satisfy customers
ExxonMobil has many different divisions and departments in its global operations, including
public relations, publicity, pricing, supply chain, sales, and research and development. These
groups work to ensure that all stakeholders are receiving the desired value and benefits from
their relationship with the company. This example demonstrates that ExxonMobil has embraced
the facet of marketing concerned with _______.
a. organizational functions and processes
b. a profit maximization orientation
c. a management orientation
d. marketing as a philosophy correct answers a. organizational functions and processes
Many individuals and businesses use social media platforms such as Facebook, Instagram, and
Pinterest to facilitate _______, which is the opportunity to satisfy a person's desire for a good or
service through bartering, trade, or financial compensation.
a. minimalism
b. exchange
c. materialism
d. customer satisfaction correct answers b. exchange
Christy has a dresser and desk that she'd like to sell for $50 each, so she posts a photo and
description of both items on her Facebook page. She is contacted by Samad, who is willing to
pay $40 each for the dresser and desk if Christy can deliver them. Christy cannot accept Samad's
offer because she does not own a truck and therefore is unable to deliver the items. Which
condition of exchange most directly relates to Christy's inability to deliver the items?
a. each party believes it is appropriate or desirable to deal with the other party
b. each party has something that might be of value to the other party
c. each party is capable of communication and delivery
d. there must be at least two parties correct answers c. each party is capable of communication
and delivery
Cristóbal recently purchased a new Ford F150 pickup truck and is now trying to sell his used
truck with 180,000 miles on the odometer on eBay. He has created a listing including photos,
and he decides to use eBay's "Buy It Now" feature rather than an auction. The truck has been
,listed for several weeks, but so far no one has contacted him about it. Which condition of
exchange most directly relates to Cristóbal's eBay listing for his truck?
a. each party is free to accept or reject the exchange offer
b. each party believes it is appropriate or desirable to deal with the other party
c. there must be at least two parties
d. each party has something that might be of value to the other party correct answers c. there
must be at least two parties
Deon is VP of marketing with a major beverage company and is reviewing the contracts of
several film, media, and television personalities who work with the company. Recently, two of
them were involved in controversial activities concerning their political beliefs and have been
quite vocal regarding several social justice issues. Deon is considering canceling their contracts
because it is difficult to establish that their personal views are not the views of his company.
Which exchange criteria most directly relates to Deon's cancellation of these sponsorships?
a. each party is free to accept or reject the exchange offer
b. there must be at least two parties
c. each party believes it is appropriate or desirable to deal with the other party
d. each party has something that might be of value to the other party correct answers c. each
party believes it is appropriate or desirable to deal with the other party
Boxfit for Everyone is a locally owned fitness facility featuring cross training classes
incorporating boxing drills. They offer group classes twice daily at 7 a.m. and 6 p.m. since those
are the preferred times for their instructors, who also work full-time in professional jobs. Based
on this information, which marketing management philosophy best describes Boxfit for
Everyone?
a. market orientation
b. societal marketing orientation
c. sales orientation
d. production orientation correct answers d. production orientation
Zion Pharma is the manufacturer of a prescription antibiotic and has been accused of using
aggressive marketing tactics to increase sales. Zion Pharma has employed sales representatives
who meet individually with a variety of physicians and pharmacists to encourage the prescribing
of the brand, which is priced higher than similar medications. Based on this information, it is
clear that Zion Pharma has embraced a _______ orientation as a marketing management
philosophy.
a. sales
b. societal marketing
c. market
d. production correct answers a. sales
, Consumer packaged goods companies thrive in the marketplace in part by creating new products
that meet the needs of its target markets. Hormel Foods has introduced several new ready-to-eat,
quick meal, or snack options designed to be eaten on-the-go. In addition, these products satisfy
hunger cravings, taste good, and help meet daily requirements for protein servings. Hormel
Foods is most likely pursuing a _______ orientation as a marketing management philosophy.
a. sales
b. market
c. societal marketing
d. production correct answers b. market
Beverage companies such as Pepsi and Coca-Cola have recently come under scrutiny for the
amount of sugar in their products and how this contributes to the high numbers of people in the
United States who are obese. As a response to this negative attention, and because of Coca-
Cola's desire to promote good nutrition and well-being, the company has changed its packaging
and now offers smaller bottles and cans. In addition, Coca-Cola is committed to zero-waste
initiatives and is using plant-based products and recyclable materials in its packaging. Which
marketing management philosophy best applies to Coca-Cola?
a. societal marketing
b. production
c. sales
d. marketing correct answers a. societal marketing
BedJet manufactures and sells a heating and cooling system that can be attached to any bed,
allowing those sleeping on the mattress to maintain a comfortable temperature, avoiding being
too hot or too cold. The company developed its products based on insights from customers who
were tired of night sweats or being too cold. BedJet products have been designed based on
customer needs, such as its Dual Zone product that accommodates couples who may desire
different sleeping temperatures. Which marketing management philosophy best describes
BedJet?
a. societal marketing
b. market
c. production
d. sales correct answers b. market
Simon is a sales representative with McKesson who works with independent and chain drug
stores to provide branded and private label over-the-counter medications, as well as a host of
other supplies. Simon can match his customers' requirements to his broad product mix, and he
also provides insights about what's selling in the marketplace so that store managers can make
decisions about the allocation of shelf space. The approach is working, and Simon has been able
to achieve his sales goals while also earning high customer satisfaction scores from his customer
accounts. Which marketing management philosophy best applies to McKesson?
a. sales orientation
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