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RTF 305 Quizzes Exam 1 | Questions And Answers Latest {} A+ Graded | 100% Verified
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RTF 305 Quizzes Exam 1 | Questions And Answers Latest {} A+ Graded | 100% Verified
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RTF 305 Quizzes Exam 1 | Questions And Answers Latest {2024- 2025} A+ Graded | 100%Verified
According to Professor Straubhaar's lecture Media Industries, how do newspapers and TV make up for
the loss of advertising revenue?
A) Producing more attractive content
B) Aiming at young people
C) Extracting subscription fees from users
D) Merging with other media companies - C) Extracting subscription fees from users
In Media and Ideology, Croteau and Hoynes argue that media texts can be viewed as sites where
"cultural contests over meanings are waged" (161). In this battle over the ideology, dominant social
norms are more likely to be _________ through _________ of media images.
A) normalized; the repetition
B) marginalized; the distortion
C) harmonized; the accumulation
D) challenged; the resistance - A) normalized; the repetition
Based on Media Now, Chapter 1, _______ is/are the main economic base for most newspapers and
magazines and all commercial television and radio stations.
A) direct sales
B) usage feed
C) advertising
D) subscriptions - C) advertising
If you win this week's Powerball, you decide to buy all music radio stations across the US. According to
Professor Straubhaar's lecture Media Industries, this is most likely to bring about:
, A) more competition
B) cross ownership
C) vertical integration
D) horizontal integration - D) horizontal integration
Post 9/11 there was an exponential rise in the number of news stories about oppressed Muslim women
in Arab countries. In several ways, these stories were ways to justify U.S policies in the Middle-East and
Afghanistan. This is an example of which of the following:
A) convergence
B) agenda setting
C) technological determinism
D) gatekeeping - B) agenda setting
According to Stuart Hall, the old view of representation understood representation as either a
true___________ or a ___________________ of reality.
A) vision; figment
B) lie; illusion
C) reflection; illusion
D) reflection; distortion - D) reflection; distortion
According to the lecture by Josh Gleich, which of these genres feature the largest number of gay or
transgendered characters?
A) comedy and situational comedy
B) reality television and comedy
C) reality TV and premium channels
D) comedy and drama - B) reality television and comedy
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