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RTF305 Exam | Questions And Answers Latest {2024- 2025} A+ Graded | 100% Verified




_____________ is understood as the segmentation of a show or message for a specific audience.
According to Professor Straubhaar's lecture, _________________ are a good example to illustrate this
kind of segmentation. - Narrowcasting, food shows



Based on Media Now, Chapter 1, _______ is/are the main economic base for most newspapers and
magazines and all commercial television and radio stations. - Advertising



Post 9/11 there was an exponential rise in the number of news stories about oppressed Muslim women
in Arab countries. In several ways, these stories were ways to justify U.S policies in the Middle-East and
Afghanistan. This is an example of which of the following: - Agenda Setting



If you win this week's Powerball, you decide to buy all music radio stations across the US. According to
Professor Straubhaar's lecture Media Industries, this is most likely to bring about: - horizontal
integration



According to the lecture by Professor Straubhaar on Media Practices, framing tells us - how to think
about a media issue from a specific perspective



According to the screening Race and Representation (Stuart Hall), "the politics of the image" refers to: -
the contestation and struggle of what is represented in the media



According to Joshua Gleich's lecture, The Twilight Saga (film series) is a typical example showing one of
the characteristics of race and ethnicity in recent film media that ________________. - films are largely
led by white characters.



According to Stuart Hall, the old view of representation understood representation as either a
true___________ or a ___________________ of reality. - reflection, distortion



You are listening to a speaker in your "Introduction to Sociology Class" who argues that the American
melting pot myth does not accurately reflect the experience of immigrants in the United States. He asks
if the audience agrees. What do you say to best represent what you have learned in this class? - You

, agree by responding that immigrants have always faced stereotypes, unequal job opportunities, and
other problems



Your friend is trying to create a drama that attacks stereotypes about class in the United States. Which
show should he watch to gain perspective on what is WRONG with television depictions of class? -
Gossip Girl, because of its depiction of wealthy socialites living on New York's upper west side.



How did major studios achieve market control? - by creating barriers of entry



In classical Hollywood, the single most important aspect of the emergence and success of classical
Hollywood was its.... - studio system



the 2016 Batman vs Superman is, arguably, an example of a very palatable and enjoyable film that is not
intended to challenge or critique. What expression coined by Steven Spielberg best describes this type
of blockbuster? - popcorn movie



What was one of the main factors that enabled Hollywood studios to become conglomerates in the
1990's? - the deregulation of media policies made it possible for Hollywood to consolidate with TV
stations



What was one of the cultural factors influencing the decline of Hollywood cinema in the 1950's? -
growing migration out of cities to suburban neighborhoods



What media practice helps maintain hegemony? - Agenda setting, framing and gatekeeping



Marshall McLuhan's argument that satellite TV seemed to create a global village is a typical example of -
technological determinism



The concept of hegemony highlights that ruling groups can maintain their power through - the shaping
of common sense



Many media portraits stereotype racial minorities as inferior. Which perspective is used to analyze the
media representation of ethnic groups? - Ethnic media studies

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