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Branche Werkstuk Intertoys
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- Institution
Werkstuk over de branche van de Intertoys.
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5 reviews
By: tebo2 • 3 year ago
By: Daan7485 • 3 year ago
Not buying is very simple information. Everything except what I expected for a “branch” workpiece.
By: yvonnevdwitte • 4 year ago
By: Ssssssssssttt • 4 year ago
By: maximnoel • 5 year ago
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Johan90
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Naam: Leon KusturaKlas: CDMR3V
Leerlingennummer: 215926
Inleverdatum: 19-01-2018
1
, inhoud
Inhoud
Inleiding................................................................................................................................................... 4
Hoofdstuk 1 Kennismaken met de branche........................................................................................... 5
1.1 Inleiding ............................................................................................................................................. 5
1.2: beschrijving van de branche ............................................................................................................. 5
1.3: Trends, productontwikkelingen ....................................................................................................... 8
1.4: Duurzaam ondernemen ................................................................................................................... 9
Hoofdstuk 2 Consumentenmarketing en media in de branche .......................................................... 10
2.1: Inleiding .......................................................................................................................................... 10
2.2: website ........................................................................................................................................... 10
2.4: sociale media .................................................................................................................................. 10
2.5: Vloggers en bloggers ...................................................................................................................... 11
2.6: Mediavormen ................................................................................................................................. 11
Hoofdstuk 3 Marketingmix van het bedrijf ......................................................................................... 12
3.1: Inleiding .......................................................................................................................................... 12
3.2: Winkelformule en concurrentie ..................................................................................................... 12
3.3: promotie ......................................................................................................................................... 12
3.4: Presentatie: huisstijl ....................................................................................................................... 13
3.6: presentatie: winkelinterieur........................................................................................................... 15
3.7:Presentatie: presentatieplan en schappenplan .............................................................................. 16
3.8: Presentatie: presentatievormen .................................................................................................... 18
............................................................................................................................................................... 18
3.9: Plaats .............................................................................................................................................. 20
3.10: Personeel ...................................................................................................................................... 20
3.11: Prijs ............................................................................................................................................... 21
3.12: Product ......................................................................................................................................... 22
Hoofdstuk 4 Het assortiment ............................................................................................................... 23
4.1: Inleiding .......................................................................................................................................... 23
4.2: assortimentsopbouw...................................................................................................................... 23
4.3: Seizoenartikelen en/of trendartikelen ........................................................................................... 24
4.4: Koopmotief en consumentengedrag.............................................................................................. 24
Artikelgroep 4.5.1 .................................................................................................................................. 25
Artikelgroep 4.5.2 .................................................................................................................................. 26
2
,Artikelgroep 4.6.1 .................................................................................................................................. 27
artikelgroep 4.6.2 .................................................................................................................................. 28
Conclusie ............................................................................................................................................... 29
Bibliografie ............................................................................................................................................ 30
Bijlage : .................................................................................................................................................. 31
3
, Inleiding
Mijn werkstuk gaat over de Intertoys XL, hier loop ik sinds dit jaar ook stage. In dit werkstuk
ga ik het hebben over de speelgoedbranche. In dit werkstuk heb ik het over de belangrijkste
kenmerken van de speelgoed branche. Ook ga ik het hebben over de trends binnen de
speelgoedbranche. Hoe bekend is de Intertoys op social media of het een goede naam heeft
en wat de doelgroep nou eigenlijk is. De 6 p’s komen ook van bod in dit werkstuk: plaats,
promotie, prijs, presentatie en personeel. In het werkstuk ga ik ook de huisstijl onderzoeken
ik ga kijken of het goed aan sluit bij de marketingmix of juist niet. De verschillende
assortimentsgroepen bij Intertoys worden uitgebreid beschreven in dit werkstuk zelf.
4
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