Name: Score:
65 Multiple choice questions
Term 1 of 65
Goals
broad statement
high performers in high-growth markets
low performers in low growth markets
big picture concepts
Term 2 of 65
Porter's 5 Forces
Used to analyze product performance and determine resource allocation
an organization makes changes to their name, logo, and/or colors in order to alter their
brand positioning or associations.
Potential new entrants, buyer power, supplier power, threat of substitutes, rivalry and
competition.
geography, age, income, education, gender, sexual orientation, marital status and family
life cycle, ethnicity
Definition 3 of 65
The acquisition of information and knowledge about a sport through means such as media
accounts, interviews with coaches and players, or discussions with other fans
Cognitive Involvement
Reactive Public Relations
Behavioral Involvement
Syndicated Data
,Definition 4 of 65
purchase or no purchase
Product Differentiating
Product brand purchase decision
Product Usage Segmentation
Product Positioning
Definition 5 of 65
Product, Price, Place, Promotion, Public Relations
The Sport Product
The Sport Marketing Mix
Post-purchase evaluation
Types of Segmentation
Term 6 of 65
Problem Solving
the market as a single unit
how goals will be achieved
recognizing needs and wants
Attention, Interest, Desire, Action
, Definition 7 of 65
the way an organization is able to proactively communicate during a crisis
Crisis Communication
Alternative evaluation
Product lines
Brand Extension
Term 8 of 65
Growth Strategy Matrix
communications in response to negative events or damaging information that appears in
the media
the attitudes, feelings, and emotions that a consumer has towards an activity
a company works towards a higher market share by tapping existing products in existing
markets
examines existing and new products growth opportunities within existng or new markets
Term 9 of 65
Cash Cows
Attention, Interest, Desire, Action
recognizing needs and wants
products in mature markets
detailed, quantified targets
65 Multiple choice questions
Term 1 of 65
Goals
broad statement
high performers in high-growth markets
low performers in low growth markets
big picture concepts
Term 2 of 65
Porter's 5 Forces
Used to analyze product performance and determine resource allocation
an organization makes changes to their name, logo, and/or colors in order to alter their
brand positioning or associations.
Potential new entrants, buyer power, supplier power, threat of substitutes, rivalry and
competition.
geography, age, income, education, gender, sexual orientation, marital status and family
life cycle, ethnicity
Definition 3 of 65
The acquisition of information and knowledge about a sport through means such as media
accounts, interviews with coaches and players, or discussions with other fans
Cognitive Involvement
Reactive Public Relations
Behavioral Involvement
Syndicated Data
,Definition 4 of 65
purchase or no purchase
Product Differentiating
Product brand purchase decision
Product Usage Segmentation
Product Positioning
Definition 5 of 65
Product, Price, Place, Promotion, Public Relations
The Sport Product
The Sport Marketing Mix
Post-purchase evaluation
Types of Segmentation
Term 6 of 65
Problem Solving
the market as a single unit
how goals will be achieved
recognizing needs and wants
Attention, Interest, Desire, Action
, Definition 7 of 65
the way an organization is able to proactively communicate during a crisis
Crisis Communication
Alternative evaluation
Product lines
Brand Extension
Term 8 of 65
Growth Strategy Matrix
communications in response to negative events or damaging information that appears in
the media
the attitudes, feelings, and emotions that a consumer has towards an activity
a company works towards a higher market share by tapping existing products in existing
markets
examines existing and new products growth opportunities within existng or new markets
Term 9 of 65
Cash Cows
Attention, Interest, Desire, Action
recognizing needs and wants
products in mature markets
detailed, quantified targets
