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MNG3701 ASSIGNMENT 2 DUE 16.09.2024.
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MNG3701 ASSIGNMENT 2 DUE 16.09.2024. GET A STRONG PASS-FORTIS PASSUM.
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MNG3701 ASSESSMENT 02 SEMESTER 2 2024Closes: MONDAY 16 SEPETEMBER 2024
PASS WITH DISTINCTIONS. FORTIS PASSUM
FOR FURTHER ASSISTANCE WITH ECONOMICS,
MANAGEMENT, ACCOUNTING, TAXATION EDUCATION@ LLB
MODULES.
CALL/WHATSAAP0816884518/0816884519
EMAIL: info@fortispassum.co.za
admin@fortispassum.co.za
, Contents
Questions 1 ................................................................................................................................................... 3
Introduction .................................................................................................................................................. 3
Question 2 ..................................................................................................................................................... 5
A) The Four-Corner Analysis ..................................................................................................................... 6
B) Major Competitor of Vodacom: MTN Group ....................................................................................... 6
C) Four-Corner Analysis of MTN Group .................................................................................................... 6
Question 3 ..................................................................................................................................................... 8
The Concept of Capabilities ...................................................................................................................... 8
Capabilities can be categorized into sorts: ............................................................................................... 8
Applying the Value Chain to Vodacom’s Capabilities ............................................................................... 9
1. Network Infrastructure (Primary Activity: Operations) ........................................................................ 9
2. Customer Relationship Management (Primary Activity: Marketing & Sales) ....................................... 9
3. Digital Service Innovation (Primary Activity: Product Development) ................................................... 9
4. Regulatory Compliance and Risk Management (Support Activity: Firm Infrastructure) .................... 10
5. Human Capital Development (Support Activity: Human Resource Management) ............................ 10
Conclusion ................................................................................................................................................... 10
Question 4 ................................................................................................................................................... 11
Differentiation Strategy: The Case of Apple Inc.'s iPhone ...................................................................... 11
Apple’s iPhone as an Example of Differentiation Strategy ..................................................................... 11
Conclusion ................................................................................................................................................... 12
References: ................................................................................................................................................. 13
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